ARTLOGIC

Market

SEO, GEO & AI marketing in France

Commercial languages: French, English. What follows is what is actually different about this market — not a page with the city name substituted into generic copy.

What is different here

  • French-language content is expected to be genuinely French — Canadian or machine-translated French is recognised immediately and costs credibility.
  • The Toubon law requires French in commercial communication, which makes localisation a legal question as well as a commercial one.
  • Google's share is very high, concentrating both the opportunity and the risk in one channel.
  • Formal register and vouvoiement are the default in B2B; the informal tone common in US marketing reads as presumptuous.

Our presence

We serve French clients. We write Quebec French natively; France-specific French is commissioned from writers based there, and we name that distinction rather than blur it.

We do not publish street addresses. Where we have people, we say so. Where we serve a market from elsewhere, we say that instead — a listed address you cannot visit tells you nothing useful, and plenty of agencies list them. Talk to whoever would actually run your account.

Strategy Call

See Exactly Where You Stand.

Every relationship starts with intelligence, not a proposal. A strategy call gives you a clear picture of your AI visibility, search authority, and competitive gaps — and a realistic view of what is achievable.