Should filter URLs be indexed?

Only the combinations with genuine search demand. Indexing everything creates near-duplicate pages competing with your own categories; blocking everything discards real commercial queries. It is a per-catalogue decision.

What happens when a product is discontinued?

Redirect to the closest equivalent or the parent category, rather than a 404. A deleted URL that earned links and rankings throws away authority you paid for.

Does this cover shopping feeds?

Yes. Feed quality determines shopping surface visibility, and it draws on the same product data as your structured markup, so the two are handled together.

Catalogue Visibility

Make Every Category And Product Page Earn Traffic

E-commerce search is a structural problem before it is a content one. Thousands of URLs, faceted navigation, seasonal inventory and near-duplicate products all fight each other unless the architecture is deliberate.

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Category pages ranking for commercial queries
Crawl budget spent on pages that can convert
Product data accurate enough for rich results
Authority retained when products are discontinued

Verified client outcome

Legal

How ME Law Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

ME Law · Results in 12 months · reported from client analytics

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Faceted Navigation Control
Which filter combinations are indexable and…
Category Page Strategy
Collection pages built to rank for…
Product Data & Schema
Product markup, availability and pricing kept…
Lifecycle Handling
A defined policy for discontinued and…

Is this your situation?

Large catalogues compete against themselves

Filter combinations generate near-infinite URLs. Similar products split the same intent across several pages so none of them ranks. Out-of-stock lines quietly lose their positions. None of it shows up as a sudden drop, and none of it is fixed by writing more product copy.

Faceted Navigation Control
Which filter combinations are indexable and which are not, so crawl budget goes to pages that can convert.
Category Page Strategy
Collection pages built to rank for commercial intent rather than acting as bare product grids.
Product Data & Schema
Product markup, availability and pricing kept accurate, since mismatched data undermines rich results.
Lifecycle Handling
A defined policy for discontinued and out-of-stock products, rather than 404s discarding earned authority.

How we work

A sequence, not a package

01CrawlFull catalogue crawl to expose duplication, crawl traps and cannibalisation.
02StructureIndexation rules and category architecture defined before any content work.
03OptimizeCategory and product templates improved at scale rather than page by page.
04MaintainSeasonal and inventory changes handled by policy, not by exception.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What e-commerce seo can actually move depends on your starting position.

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Part of the Artlogic growth system

E-commerce SEO is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

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What we measure