Website Redesign
Redesign the parts that are failing, not the parts you are bored of
A redesign is the most expensive way to change a website and the easiest way to lose ground you already hold. We start by establishing what the current site does well — because that is the thing most likely to be destroyed — and then rebuild only what is measurably failing.
- A redesign that does not cost you the rankings you already had
- Budget spent on the constraint rather than spread evenly across everything
- A complete redirect map you own, verifiable after launch
- The pages that were converting still converting
Verified client outcome
LegalHow Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
Our Client — Law Firm · Results in 12 months · reported from client analytics
Read the full case study →Baseline before anything
What ranks, what converts, what earns…
Complete redirect mapping
Every existing URL gets a destination.…
Keep what works
Pages carrying authority or conversion are…
Fix the actual constraint
Speed, structure, message or conversion —…
Content that survives
Depth that earns rankings is migrated…
Post-launch monitoring
Watching indexation and rankings for the…
Is this your situation?
Most redesigns lose more than they gain
The pattern is consistent. URLs change without a complete redirect map, and years of accumulated authority disappear in a single deployment. Pages that were quietly converting get redesigned away because nobody checked which ones they were. The new site launches, traffic drops, and the drop gets attributed to a Google update rather than to the migration. This is preventable, and preventing it is unglamorous work that a design-led proposal usually omits.
Baseline before anything
What ranks, what converts, what earns links — measured and kept, so the loss is visible if it happens.
Complete redirect mapping
Every existing URL gets a destination. This is the single largest source of redesign failure.
Keep what works
Pages carrying authority or conversion are preserved or improved, never quietly deleted.
Fix the actual constraint
Speed, structure, message or conversion — identified first, so the budget goes where the failure is.
Content that survives
Depth that earns rankings is migrated intact rather than rewritten for a new tone.
Post-launch monitoring
Watching indexation and rankings for the weeks where problems actually surface.
How we work
A sequence, not a package
- 01Establish the baselineRankings, conversions, top pages, backlink targets. You keep this document either way.
- 02Diagnose the failureWhich of speed, structure, message or conversion is actually costing money.
- 03Map every URLOld to new, one to one, before any build work starts.
- 04Rebuild what failsScoped to the diagnosis rather than to the whole site.
- 05Migrate and monitorStaged launch, redirect verification, indexation watch through the risk window.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What website redesign can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Redesign is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- A redesign that does not cost you the rankings you already had
- Budget spent on the constraint rather than spread evenly across everything
- A complete redirect map you own, verifiable after launch
- The pages that were converting still converting
- Evidence of what changed, measured against a baseline taken beforehand
Industries we serve
Select your sector to see how redesign applies
Redesign for Funds, Family Offices & Fund Services
Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact
Build the complete growth system
What redesign works best alongside
Common Questions
Website Redesign, answered
- How often should a website be redesigned?Less often than the industry suggests. A site should be rebuilt when its architecture blocks progress, not on a schedule. Sites redesigned every three years out of habit reset…Read the full answer→
- Will a website redesign hurt our search rankings?It can, and when it does the cause is almost always redirects and structure rather than design. URLs that change without mapping, content that is cut, and internal links that…Read the full answer→
- How long does a website redesign take?Typically weeks to a few months. The constraint is rarely development — it is content, approvals and access. Projects that overrun almost always do so waiting on material from…Read the full answer→
- How much does a website cost?It depends far less on page count than on what the site has to do. A brochure site, a conversion-focused build with integrations, and an e-commerce store with a complex catalo…Read the full answer→
Ready to turn redesign into growth?
A strategy session starts with where you actually stand — not a pitch deck.
Request this service
from $4,500
Estimated timeframe: Weeks to a few months
What you receive
- A baseline of what currently ranks, converts and earns links — yours to keep
- A complete one-to-one URL redirect map before build work starts
- Targeted rebuild of only the templates measurably failing
- Staged migration with post-launch indexation monitoring
Ordering more than one
Bundle discounts apply automatically at checkout:
- 2 services — 10% off
- 3 services — 15% off
- 4+ services — 20% off
No payment is taken. This adds the service to a request our team reviews.