How do I know if we need a redesign?

Usually you do not — you need one part fixed. If the site is slow, or the message is unclear, or mobile conversion is poor, those are individually addressable at a fraction of the cost. A full redesign is justified when the architecture itself blocks progress, and that is a smaller set of cases than the industry implies.

Will we lose our search rankings?

Only if the migration is done carelessly, which is common. Complete redirect mapping, preserved content depth and post-launch monitoring are what prevent it. Ask any prospective supplier how they handle migration before discussing visual direction.

How long does it take?

Weeks to a few months. Migration adds time worth spending — compressing that stage is precisely how redesigns lose rankings.

Can you redesign without rebuilding everything?

Often, yes, and it is usually the better call. A targeted rebuild of the templates that are failing preserves the equity of everything else and costs considerably less.

What does a redesign cost?

Less than a rebuild and more than a fix, which is why the diagnosis comes first. The variables are integration complexity, content readiness, approval layers, and how much SEO equity has to survive the move.

Website Redesign

Redesign the parts that are failing, not the parts you are bored of

A redesign is the most expensive way to change a website and the easiest way to lose ground you already hold. We start by establishing what the current site does well — because that is the thing most likely to be destroyed — and then rebuild only what is measurably failing.

Get your growth assessment →See how it works

A redesign that does not cost you the rankings you already had
Budget spent on the constraint rather than spread evenly across everything
A complete redirect map you own, verifiable after launch
The pages that were converting still converting

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

Read the full case study →

Baseline before anything
What ranks, what converts, what earns…
Complete redirect mapping
Every existing URL gets a destination.…
Keep what works
Pages carrying authority or conversion are…
Fix the actual constraint
Speed, structure, message or conversion —…
Content that survives
Depth that earns rankings is migrated…
Post-launch monitoring
Watching indexation and rankings for the…

Is this your situation?

Most redesigns lose more than they gain

The pattern is consistent. URLs change without a complete redirect map, and years of accumulated authority disappear in a single deployment. Pages that were quietly converting get redesigned away because nobody checked which ones they were. The new site launches, traffic drops, and the drop gets attributed to a Google update rather than to the migration. This is preventable, and preventing it is unglamorous work that a design-led proposal usually omits.

Baseline before anything
What ranks, what converts, what earns links — measured and kept, so the loss is visible if it happens.
Complete redirect mapping
Every existing URL gets a destination. This is the single largest source of redesign failure.
Keep what works
Pages carrying authority or conversion are preserved or improved, never quietly deleted.
Fix the actual constraint
Speed, structure, message or conversion — identified first, so the budget goes where the failure is.
Content that survives
Depth that earns rankings is migrated intact rather than rewritten for a new tone.
Post-launch monitoring
Watching indexation and rankings for the weeks where problems actually surface.

How we work

A sequence, not a package

01Establish the baselineRankings, conversions, top pages, backlink targets. You keep this document either way.
02Diagnose the failureWhich of speed, structure, message or conversion is actually costing money.
03Map every URLOld to new, one to one, before any build work starts.
04Rebuild what failsScoped to the diagnosis rather than to the whole site.
05Migrate and monitorStaged launch, redirect verification, indexation watch through the risk window.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What website redesign can actually move depends on your starting position.

Pressure-test these numbers →

Part of the Artlogic growth system

Redesign is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

Explore the growth system →

What we measure

A redesign that does not cost you the rankings you already had
Budget spent on the constraint rather than spread evenly across everything
A complete redirect map you own, verifiable after launch
The pages that were converting still converting
Evidence of what changed, measured against a baseline taken beforehand

Industries we serve

Select your sector to see how redesign applies

Redesign for Law Firms & Professional Services

Losing high-value cases to less capable but more visible competitors

This service for Legal →All Legal marketing

Build the complete growth system

What redesign works best alongside

Ready to turn redesign into growth?

A strategy session starts with where you actually stand — not a pitch deck.

Book a strategy session →See client results