Diagnostic Engagement
Recover The Traffic Your Existing Content Has Lost
Pages that used to perform quietly stop. We identify what has decayed, diagnose why, and rank the recovery work by what it is worth — usually cheaper and faster than publishing anything new.
- Traffic recovered from pages you have already paid for
- Cannibalising pages consolidated into one that wins
- Broken citations and links restored before more decay
- A maintenance cadence so this does not recur annually
Verified client outcome
LegalHow Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
Our Client — Law Firm · Results in 12 months · reported from client analytics
Read the full case study →Decay Identification
Pages ranked by traffic lost against…
Cause Diagnosis
Whether the loss is competitive, technical,…
Cannibalisation Check
Where several of your own pages…
Citation Health
Earned citations and inbound links that…
Is this your situation?
Most sites lose more traffic to decay than they gain from new posts
Content ages out. Competitors publish something better. A migration breaks internal links. Facts go stale and the page quietly loses trust. None of this appears as a sudden drop, so it is rarely investigated — and the response is usually to publish more, which compounds the maintenance burden rather than fixing it.
Decay Identification
Pages ranked by traffic lost against their own peak, so priority follows recoverable value.
Cause Diagnosis
Whether the loss is competitive, technical, factual staleness, or lost internal links — each needs a different fix.
Cannibalisation Check
Where several of your own pages compete for the same intent and none of them wins.
Citation Health
Earned citations and inbound links that no longer resolve, which quietly discards authority you already paid for.
How we work
A sequence, not a package
- 01BaselineHistoric performance pulled per URL so decay is measured against each page's own peak.
- 02DiagnoseEach decayed page assigned a cause rather than a generic refresh recommendation.
- 03PrioritizeRecovery ordered by traffic value against effort, with consolidation candidates flagged.
- 04SpecifyRewrite, merge, redirect or retire — a decision per page, not a blanket policy.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What content decay audit can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Content Audit is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- Traffic recovered from pages you have already paid for
- Cannibalising pages consolidated into one that wins
- Broken citations and links restored before more decay
- A maintenance cadence so this does not recur annually
Industries we serve
Select your sector to see how content audit applies
Content Audit for Funds, Family Offices & Fund Services
Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact
Insights & research
Why this matters now
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- Authority ArchitectureAuthority Architecture: How Premium Professional Services Firms Win the Trust EconomyIn high-value professional services, trust is the product. We break down the four pillars of digital authority — knowled…Read article →
- Growth StrategyThe Marketing Audit Checklist That Finds Real ProblemsMost audits produce a list of everything wrong, ranked by how easy it was to detect. A useful audit ranks by recoverable…Read article →
- AI SearchIs SEO Dead? What Actually Changes in the AI Search EraSEO is not dead, and the people saying so are usually selling its replacement. What has changed is that ranking is no lo…Read article →
Build the complete growth system
What content audit works best alongside
Common Questions
Content Decay Audit, answered
- What is content decay?Content decay is the gradual loss of traffic and rankings from pages that previously performed. It happens as competitors publish better material, facts go stale, internal lin…Read the full answer→
- How long does SEO take to work?Technical fixes can register within weeks. Content and authority compound over months, which is exactly why they are defensible once established. Anyone promising rankings on…Read the full answer→
- What is technical SEO?Technical SEO is the work of making a site reliably crawlable, indexable and fast — site architecture, internal linking, structured data, Core Web Vitals, canonicalisation and…Read the full answer→
Ready to turn content audit into growth?
A strategy session starts with where you actually stand — not a pitch deck.
Request this service
from $3,500
Estimated timeframe: 2 weeks
What you receive
- Every page that has lost position or traffic, with the decline quantified
- Recovery ranked by effort against likely return
- Pages we recommend retiring rather than rewriting
- A refresh plan your own team can execute
Ordering more than one
Bundle discounts apply automatically at checkout:
- 2 services — 10% off
- 3 services — 15% off
- 4+ services — 20% off
No payment is taken. This adds the service to a request our team reviews.