Paid Acquisition
Buy Demand That Converts, Not Clicks That Don't
Search advertising is the fastest way to reach buyers already looking. It is also the fastest way to spend money on the wrong ones. We build accounts around qualified pipeline and measure them against booked revenue, not impressions.
- Spend concentrated on queries that produce qualified enquiries
- Bidding optimised against revenue rather than form fills
- Visibility into which campaigns close, not just which convert
- Wasted spend on unqualified queries removed
Verified client outcome
LegalHow ME Law Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
ME Law · Results in 12 months · reported from client analytics
Read the full case study →Account Architecture
Structure that separates intent levels, so…
Query & Negative Management
Ongoing control of what you are…
Conversion Tracking
Tracking wired to booked outcomes in…
Landing Experience
Destination pages built for the query,…
Is this your situation?
Most accounts optimise toward the cheapest click
Broad match with automated bidding will reliably find you volume. Whether that volume can buy is a different question, and platform reporting rarely answers it — the campaign looks efficient while the sales team quietly stops trusting the leads it produces.
Account Architecture
Structure that separates intent levels, so budget follows commercial value rather than search volume.
Query & Negative Management
Ongoing control of what you are actually paying for, which automation alone does not handle well.
Conversion Tracking
Tracking wired to booked outcomes in the CRM, so bidding optimises toward revenue rather than form fills.
Landing Experience
Destination pages built for the query, because ad relevance without page relevance wastes the click.
How we work
A sequence, not a package
- 01AuditExisting spend assessed against lead quality and close rate, not platform-reported conversions.
- 02RebuildAccount structure, tracking and negatives set up before scaling anything.
- 03TestControlled testing on messaging and audiences where volume makes a result readable.
- 04ScaleBudget moved toward what produces pipeline, with the losing segments cut rather than tolerated.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What google ads management can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Google Ads is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- Spend concentrated on queries that produce qualified enquiries
- Bidding optimised against revenue rather than form fills
- Visibility into which campaigns close, not just which convert
- Wasted spend on unqualified queries removed
Industries we serve
Select your sector to see how google ads applies
Google Ads for Law Firms & Professional Services
Losing high-value cases to less capable but more visible competitors
Insights & research
Why this matters now
- Performance MarketingWhat Is Performance Marketing?Performance marketing is marketing held accountable to revenue, not impressions. Here is what it covers, how it differs …Read article →
- ConversionConversion Rate Optimization: The Complete GuideCRO improves traffic you have already paid for, so the gain compounds across every future visitor. A practical guide to …Read article →
- AI MarketingAI Marketing: How AI Is Reshaping GrowthAI doesn't change marketing fundamentals — it changes the leverage. Here is where AI delivers real advantage across cont…Read article →
Build the complete growth system
What google ads works best alongside
Common Questions
Google Ads Management, answered
- How much do Google Ads cost?Cost is set by auction, so it depends on your industry, geography and how competitive your keywords are — cost per click ranges from under a dollar to well over a hundred in s…Read the full answer→
- Do we need more leads or better conversion?Usually better conversion first. Improving the rate at which existing traffic converts costs less than acquiring more of it, and the gain applies to every future visitor. We a…Read the full answer→
- How do you measure marketing ROI?By connecting channels and campaigns to booked revenue rather than to clicks, with the limits of the model stated rather than hidden. Multi-touch attribution is a model, not a…Read the full answer→
Ready to turn google ads into growth?
A strategy session starts with where you actually stand — not a pitch deck.