Diagnostic Engagement
Know Which Marketing Actually Produces Revenue
We assess what your current measurement can and cannot prove, rebuild the connection between channels and booked revenue, and state the limits of the model rather than hiding them behind a dashboard.
- One revenue number every department agrees on
- Budget decisions supported by evidence rather than platform self-reporting
- An explicit statement of what your attribution cannot prove
- Reporting that survives a CFO reading it closely
Verified client outcome
LegalHow Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
Our Client — Law Firm · Results in 12 months · reported from client analytics
Read the full case study →Measurement Assessment
What is tracked, what is inferred,…
Channel-to-Revenue Mapping
Connecting campaigns and channels to booked…
Model Selection
Which attribution model fits how you…
Reporting Rebuild
Dashboards marketing, sales and finance can…
Is this your situation?
Budget is allocated on numbers nobody can defend
Last-click credits whatever happened to be last. First-touch credits whatever happened to be first. Both are models, and neither is a measurement. The result is spend concentrated on whatever is easiest to track rather than whatever creates customers — usually the cheapest clicks rather than the best ones.
Measurement Assessment
What is tracked, what is inferred, and what has never been instrumented — stated separately rather than blended.
Channel-to-Revenue Mapping
Connecting campaigns and channels to booked outcomes in the CRM, not to form fills.
Model Selection
Which attribution model fits how you actually sell, and an explicit account of what it will still get wrong.
Reporting Rebuild
Dashboards marketing, sales and finance can all use without maintaining private spreadsheets.
How we work
A sequence, not a package
- 01InventoryEvery tracking mechanism catalogued, including the ones nobody remembers configuring.
- 02ReconcilePlatform-reported numbers checked against CRM reality, with the gaps explained.
- 03ModelAn attribution approach chosen for your sales cycle, with its assumptions written down.
- 04OperationalizeReporting cadence and ownership so the model stays trustworthy after we leave.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What marketing attribution audit can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Attribution Audit is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- One revenue number every department agrees on
- Budget decisions supported by evidence rather than platform self-reporting
- An explicit statement of what your attribution cannot prove
- Reporting that survives a CFO reading it closely
Industries we serve
Select your sector to see how attribution audit applies
Attribution Audit for Funds, Family Offices & Fund Services
Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact
Insights & research
Why this matters now
- AttributionMarketing Attribution: From Data to Revenue DecisionsAttribution is a model, not a measurement. Used honestly it makes budget decisions defensible; presented as truth it pro…Read article →
- AnalyticsMarketing Attribution: Knowing What Actually WorksMost marketing measurement is broken, so budget flows to what's easy to track rather than what works. Here is how to bui…Read article →
- AnalyticsMarketing Dashboards People Actually UseMost dashboards report what is easy to collect rather than what decisions require. The test is simple: name the decision…Read article →
- Paid AcquisitionHow to Reduce Cost Per Lead Without Wrecking Lead QualityLowering cost per lead is easy and usually harmful. Lowering cost per customer is the actual objective, and the two freq…Read article →
Build the complete growth system
What attribution audit works best alongside
Common Questions
Marketing Attribution Audit, answered
- How do you measure marketing ROI?By connecting channels and campaigns to booked revenue rather than to clicks, with the limits of the model stated rather than hidden. Multi-touch attribution is a model, not a…Read the full answer→
- What is revenue operations (RevOps)?Revenue operations is the work of making marketing, sales and finance agree on one version of the truth: clean CRM data, pipeline stages with clear entry and exit criteria, an…Read the full answer→
- Do we need more leads or better conversion?Usually better conversion first. Improving the rate at which existing traffic converts costs less than acquiring more of it, and the gain applies to every future visitor. We a…Read the full answer→
Ready to turn attribution audit into growth?
A strategy session starts with where you actually stand — not a pitch deck.