Do you do link building?

We build corroboration, which produces links as a by-product rather than as the product. The distinction matters commercially: link-count selling optimises for a number, and the number stopped being the thing that works. For generative retrieval, an unlinked mention in a frequently-cited publication can outweigh a link from a domain nothing cites.

Can I just buy backlinks?

You can, and we would advise against it. Paid link networks are a documented penalty risk, and the traffic they attract is not the buyer you want. If a supplier quotes you a price per link, they are selling a metric rather than an outcome.

How many links per month should I expect?

We do not quote a monthly link count, because committing to a number creates pressure to source links from wherever they can be found. A few authentic references per month compound into something a competitor cannot buy quickly. That is slower and it is the point.

Is this link building?

Related but aimed differently. Links matter; accurate description in an already-cited source matters more for AI visibility. We track mentions and links separately rather than scoring an unlinked accurate mention as a miss.

Paid placement exists and is sometimes legitimate as disclosed sponsorship. We apply two tests: would the page exist if nobody paid, and does it appear in the sources engines actually cite? If both answers are no, we advise against it at any price.

How fast does this work?

Slowly, which is why it is defensible. A steady handful of genuine references monthly builds something a burst of forty does not, and competitors cannot buy it quickly either.

Authority Building

Get Described Accurately By Sources You Do Not Control

A claim only you make is a claim. The same claim made by independent sources becomes a fact — to buyers, to search engines, and to the AI systems that now summarise your category. We build that corroboration deliberately.

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Accurate descriptions in sources your buyers and AI engines already trust
Named experts positioned as usable sources
Correct inclusion in third-party comparisons
Corroboration that compounds rather than spikes

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

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Target Identification
Publications ranked by observed citation frequency…
Expert Positioning
Named specialists with verifiable credentials, packaged…
Original Data
Proprietary analysis worth reporting on, which…
Comparison Page Inclusion
Accurate listing in third-party comparisons, including…

Is this your situation?

Link building targets the wrong thing

The conventional approach chases domain authority and counts placements. For generative retrieval the useful question is different: does a source the engines already cite for your buyers' questions now describe your company accurately? A mention with no link in the right place can outperform a link from a domain nothing ever cites.

Target Identification
Publications ranked by observed citation frequency for your buyers' questions, not by domain rating.
Expert Positioning
Named specialists with verifiable credentials, packaged so a journalist can use them without a meeting.
Original Data
Proprietary analysis worth reporting on, which is what earns coverage that outreach alone does not.
Comparison Page Inclusion
Accurate listing in third-party comparisons, including correcting entries that currently have you wrong.

How we work

A sequence, not a package

01TargetThe source list built from what the engines actually cite for your category.
02PackageExpert kits and data assets prepared before any outreach begins.
03EarnPlacement pursued at a steady pace tied to real events rather than in bursts.
04MaintainCoverage monitored for description drift and dead links, both of which erode what you earned.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What digital pr & earned coverage can actually move depends on your starting position.

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Part of the Artlogic growth system

Digital PR is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

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What we measure

Accurate descriptions in sources your buyers and AI engines already trust
Named experts positioned as usable sources
Correct inclusion in third-party comparisons
Corroboration that compounds rather than spikes

Industries we serve

Select your sector to see how digital pr applies

Digital PR for Funds, Family Offices & Fund Services

Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact

This service for Alternative Capital →All Alternative Capital marketing

Insights & research

Why this matters now

Build the complete growth system

What digital pr works best alongside

Common Questions

Digital PR & Earned Coverage, answered

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Ready to turn digital pr into growth?

A strategy session starts with where you actually stand — not a pitch deck.

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