Authority Building
Get Described Accurately By Sources You Do Not Control
A claim only you make is a claim. The same claim made by independent sources becomes a fact — to buyers, to search engines, and to the AI systems that now summarise your category. We build that corroboration deliberately.
- Accurate descriptions in sources your buyers and AI engines already trust
- Named experts positioned as usable sources
- Correct inclusion in third-party comparisons
- Corroboration that compounds rather than spikes
Verified client outcome
LegalHow ME Law Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
ME Law · Results in 12 months · reported from client analytics
Read the full case study →Target Identification
Publications ranked by observed citation frequency…
Expert Positioning
Named specialists with verifiable credentials, packaged…
Original Data
Proprietary analysis worth reporting on, which…
Comparison Page Inclusion
Accurate listing in third-party comparisons, including…
Is this your situation?
Link building targets the wrong thing
The conventional approach chases domain authority and counts placements. For generative retrieval the useful question is different: does a source the engines already cite for your buyers' questions now describe your company accurately? A mention with no link in the right place can outperform a link from a domain nothing ever cites.
Target Identification
Publications ranked by observed citation frequency for your buyers' questions, not by domain rating.
Expert Positioning
Named specialists with verifiable credentials, packaged so a journalist can use them without a meeting.
Original Data
Proprietary analysis worth reporting on, which is what earns coverage that outreach alone does not.
Comparison Page Inclusion
Accurate listing in third-party comparisons, including correcting entries that currently have you wrong.
How we work
A sequence, not a package
- 01TargetThe source list built from what the engines actually cite for your category.
- 02PackageExpert kits and data assets prepared before any outreach begins.
- 03EarnPlacement pursued at a steady pace tied to real events rather than in bursts.
- 04MaintainCoverage monitored for description drift and dead links, both of which erode what you earned.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What digital pr & earned coverage can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Digital PR is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- Accurate descriptions in sources your buyers and AI engines already trust
- Named experts positioned as usable sources
- Correct inclusion in third-party comparisons
- Corroboration that compounds rather than spikes
Industries we serve
Select your sector to see how digital pr applies
Digital PR for Law Firms & Professional Services
Losing high-value cases to less capable but more visible competitors
Insights & research
Why this matters now
- Authority ArchitectureAuthority Architecture: How Premium Professional Services Firms Win the Trust EconomyIn high-value professional services, trust is the product. We break down the four pillars of digital authority — knowled…Read article →
- AI CitationsAI Citation Strategy: Becoming a Source AI TrustsCitations are the currency of AI trust. This piece explains how AI engines decide what to cite and how to build a citati…Read article →
- AI VisibilityThe GEO Imperative: Why AI Visibility Is Now a Prerequisite for Market LeadershipGenerative AI platforms are reshaping buyer research. Companies that fail to engineer their presence across ChatGPT, Gem…Read article →
Build the complete growth system
What digital pr works best alongside
Common Questions
Digital PR & Earned Coverage, answered
- How do AI engines decide which businesses to cite?They draw on a trust graph rather than a ranking: whether your organisation resolves as a clear entity, whether independent sources describe you consistently, whether your con…Read the full answer→
- What is GEO (Generative Engine Optimization)?GEO is the practice of making a business legible, verifiable and consistently described across the web so AI answer engines can find, trust and cite it. The term comes from a…Read the full answer→
- How do you measure AI visibility?Through share of answer and citation share, sampled repeatedly across a fixed prompt set on each platform, against a baseline taken before work starts. Generated answers are n…Read the full answer→
Ready to turn digital pr into growth?
A strategy session starts with where you actually stand — not a pitch deck.