Which platforms should we be on?

Fewer than you are on now, most likely. The answer follows the buyer: for most B2B that is LinkedIn plus possibly one other. Being present everywhere is how programmes become expensive and unmemorable.

How many times a week should we post?

Frequency is the wrong first question. A distinctive angle posted twice weekly outperforms generic content posted daily, and the daily version costs more. Settle what you can say that others cannot, then set cadence.

Does organic social still work?

For distribution, reach has genuinely declined on most platforms. For testing what resonates before you pay to amplify it, and for personal accounts, it works well. Treat it as a signal system rather than a reach system.

Should we use our founder's account?

On most B2B platforms, personal accounts outperform brand accounts substantially. If your founder is willing, that is usually the highest-return change available — and if they are not, we would rather plan around it than pretend otherwise.

Can you guarantee follower growth?

We would not, and follower count is a poor target anyway — it is purchasable and it correlates weakly with pipeline. We report on qualified conversation instead.

Social Media Marketing

Social that produces pipeline, not posting volume

Most social programmes are measured on output — posts published, followers gained — because output is easy to count and outcomes are not. We build social around a commercial job: reaching a defined buyer, earning enough credibility to be considered, and producing something the sales team can act on.

Get your growth assessment →See how it works

One or two platforms served properly instead of five served thinly
A position competitors cannot copy by posting more often
Paid spend behind messages already proven organically
Founder and employee distribution activated deliberately

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

Read the full case study →

Platform selection by buyer
Being on fewer platforms properly beats…
Organic and paid as one system
Organic tests the message cheaply; paid…
Content built for the platform
Cross-posting the same asset everywhere signals…
Employee and founder amplification
Personal accounts outperform brand accounts on…
Community over broadcast
Replying is distribution. Most brand accounts…
Measurement to pipeline
Reach and engagement are diagnostics. The…

Is this your situation?

Consistent posting, no commercial return

A team posts three times a week for a year. Followers grow slowly. Engagement is modest. Nobody can name a single deal it produced, and nobody wants to be the one to suggest stopping. The programme continues because cancelling it would look like retreat, which is a poor reason to fund anything.

Platform selection by buyer
Being on fewer platforms properly beats being on all of them thinly. Most B2B companies need one or two.
Organic and paid as one system
Organic tests the message cheaply; paid scales what already resonates. Run separately, both underperform.
Content built for the platform
Cross-posting the same asset everywhere signals that none of it was made for the reader.
Employee and founder amplification
Personal accounts outperform brand accounts on most B2B platforms. That is a distribution fact, not a preference.
Community over broadcast
Replying is distribution. Most brand accounts publish and leave.
Measurement to pipeline
Reach and engagement are diagnostics. The measure is qualified conversation.

How we work

A sequence, not a package

01Define the buyer and the platformWhere they actually are, not where the industry says to be.
02Establish the angleWhat you can say that competitors cannot. Without this, consistency just makes the sameness more visible.
03Test organicallyCheap signal on what resonates before spending to amplify it.
04Amplify what worksPaid behind proven messages rather than behind the content calendar.
05Report to pipelineConversations and opportunities, with reach shown as a diagnostic rather than the result.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What social media marketing can actually move depends on your starting position.

Pressure-test these numbers →

Part of the Artlogic growth system

Social is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

Explore the growth system →

What we measure

One or two platforms served properly instead of five served thinly
A position competitors cannot copy by posting more often
Paid spend behind messages already proven organically
Founder and employee distribution activated deliberately
Reporting a sales leader can act on

Industries we serve

Select your sector to see how social applies

Social for Funds, Family Offices & Fund Services

Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact

This service for Alternative Capital →All Alternative Capital marketing

Build the complete growth system

What social works best alongside

Common Questions

Social Media Marketing, answered

Browse all questions →

Ready to turn social into growth?

A strategy session starts with where you actually stand — not a pitch deck.

Book a strategy session →See client results