Social That Builds Businesses, Not Just Follower Counts
Social media success is measured differently depending on your goals. For B2C brands it might be brand awareness and direct sales. For B2B companies it is often thought leadership and pipeline influence. We set the right KPIs first, then build the strategy around them.
Platform Strategy
We do not recommend being on every platform. We study where your audience actually spends time and focus your energy there. Common recommendations:
- Instagram — visual brands, consumer products, local services, recruitment
- LinkedIn — B2B, professional services, executive thought leadership
- TikTok — brands willing to invest in short-form video; younger demographics; surprisingly effective for B2B niches
- Facebook — community-focused brands, local businesses, older demographics
Content Production
Our in-house creative team produces everything you need to show up consistently:
- Static graphics and carousels
- Short-form video (Reels, TikToks, LinkedIn clips)
- Caption writing in your brand voice
- Hashtag research and optimisation
- Story sequences and highlight covers
We batch-produce content monthly and schedule it for approval via a shared content calendar, so you see every post before it goes live.
Community Management
Engagement is a two-way street. We monitor comments and DMs on your behalf, respond in your brand voice, flag anything that needs your direct attention, and report weekly on engagement rate and sentiment.
Influencer & Creator Partnerships
When it makes sense, we identify and manage relationships with micro-influencers (5k–50k followers) in your niche. Micro-influencers consistently outperform celebrities on engagement rate and deliver far better cost-per-engagement.
Reporting
Monthly reports cover reach, impressions, engagement rate, follower growth, and (where applicable) traffic and conversions driven from social. We benchmark against your industry average so you know how you compare.