What does website maintenance cost?

It depends on the platform, the integration count and the response window you need. A site with two integrations and next-business-day response is a different commitment from one with six and a two-hour window. We scope it against what actually breaks rather than a tier chart.

Do we need it if the site is new?

Less in year one, more in year two. A new build is current by definition — the value of maintenance compounds as dependencies age and content that was accurate at launch stops being accurate. Starting in month twelve is defensible; starting in month thirty usually is not.

Can our internal team handle it?

Often yes, and we will say so. If someone owns the site, has deploy access and reviews it monthly, you may only need us for the specialist work. The failure case is not lacking a supplier — it is that nobody is named, so it becomes everyone's second priority.

What is not included?

New features, redesigns and content production. Those are projects with their own scope. Bundling them into a retainer is how retainers quietly become unprofitable for us and unclear for you.

Do you maintain sites you did not build?

Yes, after an inheritance audit. We need to know what is fragile before agreeing to a response window, and occasionally that audit concludes the honest recommendation is a rebuild rather than a retainer.

Website Maintenance

The work that decides whether year three looks like year one

Websites do not fail suddenly. They degrade — a plugin stops being updated, a page slows by two hundred milliseconds a quarter, content that ranked goes stale, a form breaks and nobody notices for six weeks because nobody owns it. Maintenance is the discipline of catching that before it costs you something.

Get your growth assessment →See how it works

Failures found by monitoring rather than by a customer email
Pages that decline in rankings surfaced while recovery is still cheap
Performance that holds instead of eroding a deploy at a time
Dependency updates applied before they become a migration

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

Read the full case study →

Monitoring that pages someone
Uptime, form submissions, Core Web Vitals…
Security and dependency updates
Applied on a schedule and tested,…
Content decay review
Pages that used to rank and…
Performance budget enforcement
A ceiling that is measured on…
Link and redirect integrity
Broken internal links and redirect chains…
A named owner
One person accountable for the site…

Is this your situation?

Nothing is broken, and it is getting worse

The failure mode is silence. No alert fires when a page drops from position four to eleven. Nothing tells you the contact form has been failing since a DNS change. Performance erodes gradually enough that everyone adapts to it. Most organisations discover the accumulated cost eighteen months later, priced as a redesign — which is the expensive way to buy back something maintenance would have preserved.

Monitoring that pages someone
Uptime, form submissions, Core Web Vitals and indexation — with a threshold that triggers a human, not a dashboard nobody opens.
Security and dependency updates
Applied on a schedule and tested, rather than deferred until an upgrade becomes a migration.
Content decay review
Pages that used to rank and no longer do, surfaced quarterly. Recovering these usually beats writing new ones.
Performance budget enforcement
A ceiling that is measured on every deploy, so speed does not erode a script at a time.
Link and redirect integrity
Broken internal links and redirect chains found by us rather than by a crawler penalising you.
A named owner
One person accountable for the site being correct. Without this, everything above degrades quietly.

How we work

A sequence, not a package

01Inherit properlyAudit what exists, document what is fragile, and record a baseline before touching anything.
02InstrumentMonitoring on the things that cost money when they fail, with thresholds agreed rather than default.
03OperateScheduled updates, tested. Fixes inside an agreed response window.
04Review quarterlyDecay, performance trend, security posture and what changed in search — reported, not assumed.
05Recommend or declineWhat is worth doing next, including the quarters where the honest answer is nothing.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What website maintenance can actually move depends on your starting position.

Pressure-test these numbers →

Part of the Artlogic growth system

Maintenance is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

Explore the growth system →

What we measure

Failures found by monitoring rather than by a customer email
Pages that decline in rankings surfaced while recovery is still cheap
Performance that holds instead of eroding a deploy at a time
Dependency updates applied before they become a migration
One named person accountable for the site being correct

Industries we serve

Select your sector to see how maintenance applies

Maintenance for Law Firms & Professional Services

Losing high-value cases to less capable but more visible competitors

This service for Legal →All Legal marketing

Build the complete growth system

What maintenance works best alongside

Ready to turn maintenance into growth?

A strategy session starts with where you actually stand — not a pitch deck.

Book a strategy session →See client results