The GEO Imperative: Why AI Visibility Is Now a Prerequisite for Market Leadership
Generative AI platforms are reshaping buyer research. Companies that fail to engineer their presence across ChatGPT, Gemini, Claude, and Perplexity will be invisible to an increasingly large segment of their market — no matter how strong their traditional SEO.
+312% YoY
AI search growth
62%
B2B buyers using AI