Which platforms do you build on?

Shopify and Shopify Plus, WooCommerce, BigCommerce, Magento, Drupal commerce and headless architectures. The platform should follow the requirement rather than the other way round — catalogue size, integration count and who maintains it after launch matter far more than brand preference. We will recommend against a platform we think is wrong for you, including one we are perfectly capable of building on.

What does an e-commerce site cost?

Driven by catalogue size, integration count and how much of your product data needs restructuring before it can be used. Data readiness is the variable most often underestimated.

Can you fix our existing store instead?

Usually, and usually that is the better call. Most stores we assess have an indexation problem and a checkout problem, both addressable without a rebuild.

Do you handle e-commerce SEO?

Yes — for large catalogues the structural work and the SEO work are the same work. Splitting them across two suppliers is how faceted navigation problems survive both engagements.

What about AI visibility for products?

Generative engines retrieve product information from the open web, so the same structured data and extractable content that serve search also serve citation. We measure that separately from rankings rather than assuming it follows.

E-commerce Development

Stores engineered for the moments where revenue leaks

E-commerce failure is rarely about the storefront's appearance. It is about the product page that does not answer the objection, the filter that returns nothing, the checkout that asks for an account, and the mobile experience where most of the traffic and most of the abandonment live. We build for those moments specifically.

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Category and product pages that can rank instead of competing with their own facets
Product pages that address the objection rather than restating the specification
A checkout with no step that exists only for internal convenience
Mobile treated as the primary case, where most abandonment happens

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

Read the full case study →

Indexation strategy
Faceted navigation that does not generate…
Product page architecture
Built around the objection that stops…
Search and filtering
Synonym handling and useful empty states,…
Checkout engineering
Every step justified by something other…
Shopify and headless
Delivered on the platforms we actually…
Integration
Inventory, fulfilment, CRM and analytics connected…

Is this your situation?

Traffic arrives, carts fill, revenue does not follow

Catalogue sites fail in predictable places. Faceted navigation generates thousands of near-duplicate URLs that dilute the pages you want ranking. Product pages describe features and never address the reason someone hesitates. Search returns nothing for a synonym the customer actually used. Checkout adds a step that exists for internal convenience. Each of these is measurable and fixable, and none of them is a design problem.

Indexation strategy
Faceted navigation that does not generate thousands of competing URLs — the defining technical problem of large catalogues.
Product page architecture
Built around the objection that stops the purchase, not the specification sheet.
Search and filtering
Synonym handling and useful empty states, because internal search converts far above browse.
Checkout engineering
Every step justified by something other than internal convenience.
Shopify and headless
Delivered on the platforms we actually run in production.
Integration
Inventory, fulfilment, CRM and analytics connected so the numbers reconcile.

How we work

A sequence, not a package

01Measure the leakWhere the funnel loses people, by device and by category.
02Fix indexationFacets, canonicals, retired SKUs — before adding anything new.
03Rebuild the decisive pagesProduct, category and checkout, in that order of revenue impact.
04IntegrateSystems connected so operations do not depend on manual reconciliation.
05Measure againAgainst the pre-work baseline, by segment rather than in aggregate.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What e-commerce development can actually move depends on your starting position.

Pressure-test these numbers →

Part of the Artlogic growth system

E-commerce Dev is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

Explore the growth system →

What we measure

Category and product pages that can rank instead of competing with their own facets
Product pages that address the objection rather than restating the specification
A checkout with no step that exists only for internal convenience
Mobile treated as the primary case, where most abandonment happens
Retired SKUs handled deliberately instead of decaying into 404s

Industries we serve

Select your sector to see how e-commerce dev applies

E-commerce Dev for Law Firms & Professional Services

Losing high-value cases to less capable but more visible competitors

This service for Legal →All Legal marketing

Build the complete growth system

What e-commerce dev works best alongside

Ready to turn e-commerce dev into growth?

A strategy session starts with where you actually stand — not a pitch deck.

Book a strategy session →See client results