What does a website cost?

It depends on what it has to accomplish, not on page count. A brochure site and a site that must rank, be cited by AI systems, convert qualified traffic and integrate with a CRM are different engineering problems. Be cautious of any figure quoted before someone has asked what the site is for.

How long does it take?

Typically weeks to a few months. Development is the predictable part; content, approvals and third-party access are not, and they sit largely outside our control. A realistic schedule names who owns each dependency and what happens when one slips.

Do you use templates?

No, and we would tell you if a template were the right answer. For a small local business with a simple offer, a good template plus solid content often beats a custom build at a fraction of the cost. We say so rather than sell the larger engagement.

Will a new site hurt our search rankings?

It can, and this is where most redesigns lose ground. Every existing URL needs a destination and content that performs must survive the move. If a proposal does not mention migration explicitly, ask why before signing it.

Is web design different from web development?

Design decides what the site says and how someone moves through it. Development builds the thing that has to be fast, secure and maintainable. We do both, which removes the handoff where most of the quality is usually lost.

Web Design

A website judged on what it produces, not how it looks

Most business websites are evaluated on the wrong criteria. They get approved because stakeholders like them and replaced when stakeholders stop liking them — neither of which is a commercial measurement. We design sites against what they have to accomplish: get found, be understood, earn enough trust to be contacted, and prove which parts did the work.

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A site that states what the business does in the first screen, in the buyer's language
Technical foundations that make search and AI visibility possible rather than an afterthought
A defined conversion path on every page that matters commercially
Measurement from day one, so improvements are decided rather than argued

Verified client outcome

Legal

How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation

+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events

Our Client — Law Firm · Results in 12 months · reported from client analytics

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Message before layout
What the business does, for whom,…
Information architecture
Structure that matches how buyers actually…
Conversion paths
One obvious next step per page,…
Built to be found
Crawlable, renderable, entity-resolvable from the first…
Mobile as the primary case
Designed at the small breakpoint first,…
Accessibility as a default
Semantic markup, keyboard paths, real contrast…

Is this your situation?

The site looks fine and produces nothing

This is the most common brief we receive, and the diagnosis is almost never aesthetic. Traffic arrives and leaves because the page never states what the company does in the visitor's own words. Or the site is invisible because it was built without a crawler ever being considered. Or it converts on desktop and quietly fails on the phones that carry most of the traffic. A redesign that only changes how it looks will reproduce the same result in a newer typeface.

Message before layout
What the business does, for whom, and why it is credible — settled in words before a single screen is designed.
Information architecture
Structure that matches how buyers actually search and decide, not how the org chart is arranged.
Conversion paths
One obvious next step per page, sized to where the visitor is in the decision.
Built to be found
Crawlable, renderable, entity-resolvable from the first commit rather than retrofitted after launch.
Mobile as the primary case
Designed at the small breakpoint first, because that is where most visitors and most failures are.
Accessibility as a default
Semantic markup, keyboard paths, real contrast — which also happens to be what machines read.

How we work

A sequence, not a package

01DiagnoseMeasure what the current site does before proposing anything. Sometimes the answer is not a redesign.
02PositionAgree the message and the proof. Design decisions get much faster once this is settled.
03ArchitectURL structure, templates, internal linking and schema — decided before visual design begins.
04Design and buildMobile first, performance budgeted, accessible by construction rather than by audit.
05InstrumentLaunch with measurement in place, so the next decision has evidence behind it.

Estimate your opportunity

Your numbers, your target. Nothing is assumed on your behalf.

Monthly visitors

Current conversion rate

Average customer value

Target conversion rate

Conversions now

150

At target rate

250

Difference

+100

Annualised value

$3,600,000

Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What web design can actually move depends on your starting position.

Pressure-test these numbers →

Part of the Artlogic growth system

Web Design is not a silo

Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.

Explore the growth system →

What we measure

A site that states what the business does in the first screen, in the buyer's language
Technical foundations that make search and AI visibility possible rather than an afterthought
A defined conversion path on every page that matters commercially
Measurement from day one, so improvements are decided rather than argued
An architecture your team can extend without calling us

Industries we serve

Select your sector to see how web design applies

Web Design for Law Firms & Professional Services

Losing high-value cases to less capable but more visible competitors

This service for Legal →All Legal marketing

Build the complete growth system

What web design works best alongside

Ready to turn web design into growth?

A strategy session starts with where you actually stand — not a pitch deck.

Book a strategy session →See client results