Web Design
A website judged on what it produces, not how it looks
Most business websites are evaluated on the wrong criteria. They get approved because stakeholders like them and replaced when stakeholders stop liking them — neither of which is a commercial measurement. We design sites against what they have to accomplish: get found, be understood, earn enough trust to be contacted, and prove which parts did the work.
- A site that states what the business does in the first screen, in the buyer's language
- Technical foundations that make search and AI visibility possible rather than an afterthought
- A defined conversion path on every page that matters commercially
- Measurement from day one, so improvements are decided rather than argued
Verified client outcome
LegalHow Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
Our Client — Law Firm · Results in 12 months · reported from client analytics
Read the full case study →Message before layout
What the business does, for whom,…
Information architecture
Structure that matches how buyers actually…
Conversion paths
One obvious next step per page,…
Built to be found
Crawlable, renderable, entity-resolvable from the first…
Mobile as the primary case
Designed at the small breakpoint first,…
Accessibility as a default
Semantic markup, keyboard paths, real contrast…
Is this your situation?
The site looks fine and produces nothing
This is the most common brief we receive, and the diagnosis is almost never aesthetic. Traffic arrives and leaves because the page never states what the company does in the visitor's own words. Or the site is invisible because it was built without a crawler ever being considered. Or it converts on desktop and quietly fails on the phones that carry most of the traffic. A redesign that only changes how it looks will reproduce the same result in a newer typeface.
Message before layout
What the business does, for whom, and why it is credible — settled in words before a single screen is designed.
Information architecture
Structure that matches how buyers actually search and decide, not how the org chart is arranged.
Conversion paths
One obvious next step per page, sized to where the visitor is in the decision.
Built to be found
Crawlable, renderable, entity-resolvable from the first commit rather than retrofitted after launch.
Mobile as the primary case
Designed at the small breakpoint first, because that is where most visitors and most failures are.
Accessibility as a default
Semantic markup, keyboard paths, real contrast — which also happens to be what machines read.
How we work
A sequence, not a package
- 01DiagnoseMeasure what the current site does before proposing anything. Sometimes the answer is not a redesign.
- 02PositionAgree the message and the proof. Design decisions get much faster once this is settled.
- 03ArchitectURL structure, templates, internal linking and schema — decided before visual design begins.
- 04Design and buildMobile first, performance budgeted, accessible by construction rather than by audit.
- 05InstrumentLaunch with measurement in place, so the next decision has evidence behind it.
Estimate your opportunity
Your numbers, your target. Nothing is assumed on your behalf.
Conversions now
150
At target rate
250
Difference
+100
Annualised value
$3,600,000
Illustrative arithmetic on the figures you entered — not a forecast, a benchmark, or a commitment. What web design can actually move depends on your starting position.
Pressure-test these numbers →Part of the Artlogic growth system
Web Design is not a silo
Each pillar compounds the others. Visibility without conversion wastes attention; conversion without authority never gets the chance. We build them as one system.
Explore the growth system →What we measure
- A site that states what the business does in the first screen, in the buyer's language
- Technical foundations that make search and AI visibility possible rather than an afterthought
- A defined conversion path on every page that matters commercially
- Measurement from day one, so improvements are decided rather than argued
- An architecture your team can extend without calling us
Industries we serve
Select your sector to see how web design applies
Web Design for Funds, Family Offices & Fund Services
Allocators and LPs run preliminary diligence through generative engines, and a fund absent from those answers is absent from a research step that precedes first contact
Build the complete growth system
What web design works best alongside
- Web Design & DevelopmentConversion-Focused BuildExplore web →
- UX & UI DesignExperience DesignExplore ux design →
- Landing Page OptimizationCampaign ConversionExplore landing pages →
- Search DominanceTechnical & Content SEOExplore search dominance →
- Growth InfrastructureWeb Development & CROExplore growth infra →
Common Questions
Web Design, answered
- How much does a website cost?It depends far less on page count than on what the site has to do. A brochure site, a conversion-focused build with integrations, and an e-commerce store with a complex catalo…Read the full answer→
- Should I build a custom website?Often not. For a small business with a simple offer, a good template plus solid content genuinely outperforms a custom build at a fraction of the cost. Custom is justified whe…Read the full answer→
- What is the difference between web design and web development?Design decides what the site says and how someone moves through it. Development builds the thing that has to be fast, secure and maintainable. Splitting them across two suppli…Read the full answer→
- How long does a website project take?Most builds run weeks to a few months. The constraint is rarely development — it is content, approvals and access. Projects that slip almost always slip on material that had t…Read the full answer→
Ready to turn web design into growth?
A strategy session starts with where you actually stand — not a pitch deck.
Request this service
Price on request
Estimated timeframe: Weeks to a few months, depending on content readiness
What you receive
- Message and positioning settled before any screen is designed
- Information architecture built around how your buyers search
- Mobile-first build, accessible by construction
- Technical foundations for search and AI retrieval from the first commit
- Analytics and conversion tracking configured before launch
Ordering more than one
Bundle discounts apply automatically at checkout:
- 2 services — 10% off
- 3 services — 15% off
- 4+ services — 20% off
No payment is taken. This adds the service to a request our team reviews.
Starting prices
- Website MaintenanceFrom $199 CAD/mo
- Website Rescue / FixesFrom $1,500 CAD
- Landing PageFrom $1,500 CAD