Pricing
What you are actually paying for
For the short answer to how much a website costs, start with the FAQ. This page is the longer version: the variables that move a quote, how to read one, and the pricing models that put the supplier's incentive somewhere other than your outcome.
Types of engagement
Starting points, not quotes. Each figure is the floor for that type of engagement — where a project lands depends on the variables below it.
Presence site
from $6,000
A small business with a simple offer that needs to exist, be findable locally, and be contactable.
Includes
- Up to roughly ten pages of real content
- Mobile-first build, accessible by construction
- Local search foundations and Google Business Profile alignment
- One conversion path — usually a form and a phone number
- Analytics configured before launch
Not included. Custom integrations, multi-language, e-commerce, or content production beyond editing what you already have.
Web Design →Business growth site
from $18,000
A company where the website is expected to generate qualified enquiries, not just represent the brand.
Includes
- Information architecture built around how buyers actually search
- Service and industry page templates that scale as you add offerings
- Technical foundations for search and AI retrieval from the first commit
- Conversion paths sized to the stage of the decision
- Structured data, canonical and hreflang architecture
Not included. Ongoing content production, paid media, and CRM implementation — quoted separately because they are separate work.
Web Design →Redesign of an existing site
from $12,000
An organisation with traffic and rankings that must survive the move.
Includes
- Baseline of what currently ranks, converts and earns links — yours to keep
- Complete old-to-new URL redirect map
- Targeted rebuild of the templates that are measurably failing
- Staged migration with post-launch indexation monitoring
Not included. A full rebuild of pages that are already working. We will tell you which those are rather than rebuilding everything.
Website Redesign →E-commerce build
from $25,000
A retailer whose catalogue size or integration count makes a template store impractical.
Includes
- Indexation strategy for faceted navigation
- Product and category templates built around the purchase objection
- Checkout engineering and mobile-first funnel work
- Inventory, fulfilment and analytics integration
Not included. Product photography, copywriting for every SKU, and platform licence fees, which you pay directly.
E-commerce Development →
What actually drives the number
What the site has to accomplish
This is the largest variable and the one most often skipped in a brief. A site that must exist is a different engineering problem from one that must rank, be cited by AI systems, convert qualified traffic and reconcile with a CRM. Page count barely moves the number; obligations do.
The state of your content
Content readiness is the most underestimated driver we see. If copy, images and product data exist and are accurate, the build moves at the speed of development. If they have to be produced or restructured first, that becomes the critical path and it is rarely in the original estimate.
Integrations
Each system the site must talk to — CRM, ERP, inventory, booking, payment — adds scope that is largely invisible in a design mockup. Two integrations is a different project from six, at the same page count.
Whether SEO equity has to survive
A new domain has nothing to lose. An established site with rankings needs a complete redirect map, preserved content depth and post-launch monitoring. That work is unglamorous, adds real cost, and skipping it is how redesigns lose years of accumulated authority in one deployment.
How many people approve
Not a technical variable, and consistently one of the most expensive. Every additional decision-maker adds review cycles, and review cycles are where schedules slip and scope grows.
Estimate your range
Five questions. It uses the floors above and the scope you describe, and it produces a range rather than a number — because anyone quoting a single figure before a conversation is quoting a package.
This is an estimate, not a quote. It starts from our published floors and the scope you describe. A real number requires a conversation about what the site has to accomplish.
Estimated range
Roughly how many pages of real content?
Templates matter more than page count — twenty product pages on one template is less work than five bespoke ones.
How many systems must the site talk to?
CRM, ERP, inventory, booking, payment. Each one adds scope that is invisible in a design mockup.
What state is your content in?
The most underestimated variable. Content readiness decides whether the build runs at the speed of development.
How many languages?
A second language is not double the work, but it is not free either — hreflang, per-locale canonicals and separate content.
Does existing SEO equity need to survive?
A new domain has nothing to lose. An established site needs a complete redirect map and post-launch monitoring.
Answer all five to see a range
Six questions to ask any supplier
Including us. The answers separate a diagnosis from a template faster than comparing prices does.
- What is included, and what will be quoted separately later?
- Who owns the code and the content when the engagement ends?
- What happens to our existing URLs and rankings?
- What is the change process once the build starts, and what does a change cost?
- What does month thirteen look like — what is the ongoing commitment?
- What would you tell us not to spend money on?
Pricing models to be careful of
A fixed price quoted before any questions
If a supplier can price your site before asking what it must accomplish, they are quoting a package. You will get the package, and it may or may not be the thing you needed.
Per-page pricing
Rewards adding pages. Page count is close to unrelated to whether a site performs, and a per-page model gives the supplier a reason to inflate the least valuable dimension.
A redesign quote with no mention of migration
The single most common way redesigns lose rankings. If migration is not in the proposal, ask why before signing rather than after launch.
Cheap builds with no exit
Some low-cost builds are excellent value. The ones to avoid are those where you cannot take the site with you — proprietary builders, licensed themes you never own, and hosting you cannot migrate away from.
Sometimes the answer is not us. For a small local business with a simple offer, a good template plus solid content genuinely beats a custom build at a fraction of the cost. We would rather say that on the first call than take the engagement and have you discover it later.
Strategy Call
See Exactly Where You Stand.
Every relationship starts with intelligence, not a proposal. A strategy call gives you a clear picture of your AI visibility, search authority, and competitive gaps — and a realistic view of what is achievable.