Lead Generation
How much do Google Ads cost?
Cost is set by auction, so it depends on your industry, geography and how competitive your keywords are — cost per click ranges from under a dollar to well over a hundred in some professional services. The number that matters is cost per qualified enquiry, not cost per click.
Two budgets are involved and they are often confused: media spend paid to Google, and management fee paid to whoever runs the account. Ask any agency to separate them clearly, and be cautious of fees quoted as a percentage of spend, since that structure rewards spending more rather than spending well.
The more useful question is what budget makes results readable. Below a certain volume you cannot tell a real effect from noise, which means you are paying for data you cannot act on. We would rather scope that honestly after seeing your account than quote a figure that has to be revised.
Commercial · Updated 2026-08-11
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