GEO & AI Search
What is digital PR, and how does it differ from link building?
Link building chases domain authority and counts placements. Digital PR earns accurate description in sources your buyers and AI engines already trust. For generative retrieval, an unlinked mention in a frequently-cited publication can outperform a link from a domain nothing ever cites.
The useful target list is built from what engines actually cite for your category, not from domain rating. That reorders priorities considerably, and usually shortens the list.
It works slowly, which is exactly why it is defensible. A steady handful of genuine references monthly compounds into corroboration competitors cannot buy quickly.
Comparison · Updated 2026-08-11
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