Template
Website project brief template
A brief is not a wish list. These are the questions that actually determine what a website costs and whether it works — the same ones we ask on a first call. Answer them before approaching any supplier, including us, and you will get proposals that can be compared.
No email required. Fill it in, copy it, send it wherever you like. A resource that withholds itself behind a form is a lead-capture page pretending to be useful. If you want us to look at it, send it over.
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What the site has to accomplish
The largest cost variable and the one most briefs omit. Page count barely moves a quote; obligations do.
In commercial terms — more qualified enquiries, fewer support calls, shorter sales cycle. Not 'look modern'.
Name the number. If nobody can, the project has no definition of success and every later disagreement is unsettleable.
One primary audience. A site written for everyone converts no one.
Scope
What suppliers price against. Vague scope produces vague quotes and expensive change requests.
Twenty products on one template is far less work than five bespoke pages.
CRM, ERP, inventory, booking, payment, email. Each adds scope invisible in a mockup.
A second language is not double the work, and it is not free either.
Content
The most underestimated driver. If content has to be produced first, it becomes the critical path, not development.
Written and accurate, needs editing, partly missing, or does not exist. Be honest — this is where schedules slip.
Name a person. 'Marketing' is not an owner.
What already exists
A site with rankings has something to lose. This section decides whether migration work belongs in the quote.
If nothing is structurally wrong, a targeted fix may beat a rebuild at a fraction of the cost.
Top pages by clicks, and any page you know earns links. These must survive the move.
URLs, integrations, a brand element, a workflow someone depends on.
Practical
The unglamorous constraints that decide whether a schedule is real.
Withholding this does not get you a better price; it gets you proposals that miss. Say whether it includes content and ongoing work.
A trade show is a deadline. 'Q3' usually is not.
Consistently one of the most expensive variables, and never technical.
If the answer is nobody, say so now. It changes the right platform choice.
Where we do this work
- Search DominanceHigh-authority rankings across Google and Bing through technical excellence, topical authority clusters, and content architecture built for durable dominance — not short-lived spikes.Explore the service →
- AI Visibility & GEOA rapidly growing share of B2B buyers now research vendors through ChatGPT, Gemini, Claude, and Perplexity before they ever talk to sales.Explore the service →
- Web DesignMost business websites are evaluated on the wrong criteria.Explore the service →
Common Questions
Common questions
- How do I choose an SEO agency?Ask what they refuse to guarantee. An honest firm will decline to promise rankings, dates or traffic figures, because none of those are controlled by a vendor. Then ask how th…Read the full answer→
- How long does SEO take to work?Technical fixes can register within weeks. Content and authority compound over months, which is exactly why they are defensible once established. Anyone promising rankings on…Read the full answer→
- What is GEO (Generative Engine Optimization)?GEO is the practice of making a business legible, verifiable and consistently described across the web so AI answer engines can find, trust and cite it. The term comes from a…Read the full answer→
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