Progress is not saved. Print or screenshot before you close the tab.
Content and correctness 0/5 Before anyone outside the project sees it.
Every page states what the business does Critical In the buyer's words, in the first screen. The most common cause of a site that gets traffic and produces nothing. No placeholder text anywhere Critical Search the build for lorem ipsum, TODO, TBC and the client's internal codenames. These reach production more often than anyone admits. Contact details are correct and consistent Critical Phone, address and hours identical to your Google Business Profile and directory listings. Inconsistency here weakens entity resolution. Legal pages present Privacy policy and terms, reflecting what you actually collect. Proofread by someone who did not write it Authors cannot see their own typos. This is not a matter of care.
Technical 0/8 On staging, before the DNS change.
Site is indexable Critical No stray noindex, no Disallow inherited from staging. The single most damaging launch-day error. Canonicals are self-referencing and correct Critical A canonical pointing at staging or at the homepage removes the page from the index. Content renders without JavaScript Critical View source, not the inspector. Substance that only exists after hydration is often invisible to crawlers and AI retrieval agents. robots.txt allows the agents you want Critical Check each agent individually. Retrieval agents and training agents are separate decisions — blocking a retrieval agent removes you from that engine's search entirely. Sitemap generated and submitted Every indexable page present, nothing noindexed listed. hreflang is reciprocal if bilingual Each locale must point at the other. A one-way hreflang is ignored entirely. HTTPS everywhere, with HTTP redirecting Critical Including www and non-www resolving to one canonical host. 404 page is useful A search box and real navigation, not a dead end.
Performance and accessibility 0/5 Measured on real devices, not a build machine.
Tested on a mid-range phone on cellular Critical Where most of your traffic and most of your abandonment actually is. A score of ninety on a laptop tells you very little. Images sized and modern-format The most common single cause of a slow Largest Contentful Paint. Third-party tags audited Every tag marketing added, justified. This is the least examined and most common performance regression. Keyboard navigable end to end Tab through the primary conversion path. Semantic markup serves accessibility and machine reading at once. Contrast meets AA Checked, not assumed from the brand palette.
Conversion and measurement 0/4 Test it yourself. Do not assume.
Submit every form end to end Critical Fill it in, send it, confirm the email arrives at a monitored inbox. Broken forms can run for weeks before anyone notices. Reply-To is the enquirer, not a no-reply So the sales team can respond by hitting reply. Analytics fires and conversions are defined Critical Without this you cannot tell later whether the launch worked, and the argument will not be settleable. Thank-you page exists and is noindex It confirms the submission and should never appear in search.
Immediately after 0/3 The first week.
Crawl the live site Broken links, redirect chains and orphan pages, found by you first. Confirm indexation is progressing Pages appearing in Search Console over the first days, not stalled at zero. Someone owns the site from today Critical Named, with deploy access and a monthly review. Without this everything above degrades quietly. Talk to us about your migration →