GEO Case Studies
GEO,
In Practice
Generative engines draw on the open web — so organic authority and AI visibility move together. Here is how that plays out in real client work.
What these figures are
The numbers below are organic search results, reported from each client's own analytics. They are not measured AI citations. We separate the two deliberately, because conflating them is the most common way this category overstates itself.
The connection is real but indirect. Generative engines retrieve from the open web, and Microsoft Copilot draws on Bing's index — so the technical foundations that produce organic growth are the same ones that make a site retrievable and citable. A site that cannot be crawled, whose entity does not resolve, and whose substance is not extractable will underperform on both surfaces for the same reasons.
That makes organic performance a reasonable leading indicatorof AI visibility. It is not a substitute for measuring it. Answer share and citation share are sampled separately, on a fixed question set, against a baseline established before any work begins — the method is published in full on our GEO methodology page.
What we do not claim. None of these engagements included a guarantee of AI citations, rankings or dates, because no vendor controls those outcomes. Client names are anonymised at their request. Every figure is reported from the client's analytics, not our estimate.
Our Client — Law Firm
How Our Client — Law Firm Achieved 469% Organic Growth and Scaled Client Acquisition Through Digital Transformation. Growth in organic and Bing visibility is a direct signal of expanding presence across the surfaces AI engines draw from.
+469%
Google Organic Sessions
+535%
Bing Organic Sessions
+205%
Total Sessions
+23,700%
Key Events
More Client Outcomes
Where we do this work
- AI Visibility & GEOA rapidly growing share of B2B buyers now research vendors through ChatGPT, Gemini, Claude, and Perplexity before they ever talk to sales.Explore the service →
- AI Visibility & GEO AuditA fixed prompt set, sampled repeatedly across every engine your buyers use, benchmarked against competitors you name — plus the crawler access audit that explains most invisibility.Explore the service →
- Authority ArchitectureIn high-value markets, trust is the product.Explore the service →
Common Questions
Common questions
- What is GEO (Generative Engine Optimization)?GEO is the practice of making a business legible, verifiable and consistently described across the web so AI answer engines can find, trust and cite it. The term comes from a…Read the full answer→
- How does GEO differ from SEO?SEO earns a ranked link a person clicks. GEO earns a citation inside an answer a model generates. They share foundations — crawlable pages, genuine topical depth, credible ref…Read the full answer→
- How do you measure AI visibility?Through share of answer and citation share, sampled repeatedly across a fixed prompt set on each platform, against a baseline taken before work starts. Generated answers are n…Read the full answer→
Strategy Call
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