Answer Engine
GEO & AI Search questions
How AI answer engines find, trust and cite businesses.
- What is GEO (Generative Engine Optimization)?GEO is the practice of making a business legible, verifiable and consistently described across the web so AI answer engines can find, trust and cite it. The term comes from a 2024 acade…Read the full answer→
- How does GEO differ from SEO?SEO earns a ranked link a person clicks. GEO earns a citation inside an answer a model generates. They share foundations — crawlable pages, genuine topical depth, credible references —…Read the full answer→
- How do AI engines decide which businesses to cite?They draw on a trust graph rather than a ranking: whether your organisation resolves as a clear entity, whether independent sources describe you consistently, whether your content is st…Read the full answer→
- Should we block AI crawlers in robots.txt?Only if you understand which decision you are making. Blocking training crawlers such as GPTBot is a legitimate content-licensing choice with no direct search penalty. Blocking retrieva…Read the full answer→
- How do you measure AI visibility?Through share of answer and citation share, sampled repeatedly across a fixed prompt set on each platform, against a baseline taken before work starts. Generated answers are non-determi…Read the full answer→
- What is digital PR, and how does it differ from link building?Link building chases domain authority and counts placements. Digital PR earns accurate description in sources your buyers and AI engines already trust. For generative retrieval, an unli…Read the full answer→
Strategy Call
See Exactly Where You Stand.
Every relationship starts with intelligence, not a proposal. A strategy call gives you a clear picture of your AI visibility, search authority, and competitive gaps — and a realistic view of what is achievable.