ARTLOGIC

Self-assessment

Institutional Digital Authority Audit

Ten checks across seven dimensions — positioning, digital presence, search visibility, AI visibility, authority, client experience and business-development infrastructure.

Every question is verifiable. Nothing here asks how you feel about your brand. Each one maps to something you can check in a browser in under two minutes, which is also why the result can tell you exactly which facts produced your number.

No email required. The score is calculated in your browser and shown immediately. A scored audit that withholds the score until you hand over contact details is a lead-capture form wearing a diagnostic costume. Tell us your score only if you want to discuss it.

0/10

Nothing is sent anywhere. The result is calculated in your browser and we never see it unless you tell us.

Institutional positioning1. Could a stranger read your homepage and state your strategy back to you accurately?
Institutional positioning2. Does your public material state who you are NOT for?
Digital presence3. When was the site last substantively updated — not a plugin patch?
Digital presence4. Does the team page name individuals with roles and verifiable backgrounds?
Search visibility5. Search your firm name. Is your own site the first result?
AI visibility6. Ask ChatGPT or Perplexity a question a prospective client would ask. Are you named?
AI visibility7. Does your robots.txt allow AI retrieval agents (OAI-SearchBot, PerplexityBot, ClaudeBot)?
Digital authority8. Do independent sources describe your firm accurately and consistently?
Client experience9. Test your own contact form end to end. Does the enquiry arrive at a monitored inbox?
Business development infrastructure10. If the person who owns your key relationships left tomorrow, would the pipeline survive?