AI Glossary
The Language
of Business AI
AI comes with a lot of jargon. Here are clear, plain-language definitions of the terms that matter most for decision-makers.
- Artificial Intelligence(AI)
- Software that performs tasks normally requiring human intelligence — understanding language, recognizing patterns, generating content, and making decisions.
- Generative AI(Gen AI)
- AI that creates new content — text, images, audio, code — rather than only classifying or predicting.
- Machine Learning(ML)
- A branch of AI in which systems learn patterns from data rather than following explicitly written rules.
- Large Language Model(LLM)
- A model trained on vast text that generates human-like language and underpins assistants like ChatGPT and Claude.
- AI Agent
- An AI system that can take actions and complete multi-step tasks toward a goal, not just answer a single question.
- Predictive AI
- AI focused on forecasting and classification — for example, lead scoring, churn prediction, or anomaly detection.
- Prompt
- The instruction or question given to a generative AI model. Prompt design strongly affects output quality.
- Fine-tuning
- Adapting a pre-trained model on your own data to specialize its behavior for a particular task or domain.
- Retrieval-Augmented Generation(RAG)
- Supplying a model with relevant documents at query time so its answers are grounded in your trusted, current information.
- Workflow Automation
- Using software — increasingly AI — to execute multi-step business processes with minimal manual effort.
- AI Governance
- The policies, guardrails, and oversight that keep AI use safe, accurate, compliant, and aligned with the business.
- Hallucination
- When a generative model produces confident but false or unsupported output. Grounding and human review reduce the risk.
- AI Readiness
- How prepared an organization's data, systems, skills, and culture are to adopt AI and capture value from it.
Ready to apply these? Start with What Is AI for Business? or the adoption roadmap.
Where we do this work
- AI Readiness AssessmentWe assess your data, processes, governance and risk appetite, then rank AI use cases by return and feasibility — including the ones we recommend you avoid.Explore the service →
- AI AutomationNot pilots and demos.Explore the service →
- AI Visibility & GEOA rapidly growing share of B2B buyers now research vendors through ChatGPT, Gemini, Claude, and Perplexity before they ever talk to sales.Explore the service →
Common Questions
Common questions
- What is AI automation?AI automation applies artificial intelligence to tasks that previously needed human judgement — reading documents, classifying enquiries, drafting responses, retrieving intern…Read the full answer→
- How do I choose an SEO agency?Ask what they refuse to guarantee. An honest firm will decline to promise rankings, dates or traffic figures, because none of those are controlled by a vendor. Then ask how th…Read the full answer→
- What is GEO (Generative Engine Optimization)?GEO is the practice of making a business legible, verifiable and consistently described across the web so AI answer engines can find, trust and cite it. The term comes from a…Read the full answer→
Strategy Call
From Jargon to Results.
Understanding the vocabulary is the start. Book a call to see how AI applies to your business.