Insights
Insights
Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.
The LinkedIn Ads Guide for B2B Service Businesses in 2025
LinkedIn Ads are expensive — CPCs of $8-15 are normal. But for the right B2B service business, the ROI can be extraordinary. Here is when LinkedIn works and how to run it properly.
Google's AI Overviews: What They Mean for SEO
AI Overviews now appear on 15% of US queries. Click-through rates on positions 1–3 have dropped. Here is what content formats still earn inclusion — and what is being displaced.
Content Marketing ROI: How We Measure What Actually Matters
Vanity metrics are killing content marketing budgets. Here is the framework we use to connect content investment to actual pipeline and revenue.
How to Build a Marketing Funnel That Doesn't Leak
Most businesses spend money filling a funnel full of holes. Here is how to identify where you are losing prospects and fix the leaks systematically.
Meta Ads for Service Businesses: The Complete 2025 Playbook
Meta advertising for service businesses is harder than it was in 2021 — but it still works if you understand the funnel architecture, creative formats, and audience strategy that actually converts in 2025.
Why 90% of Law Firm SEO Fails in the First 6 Months
Most law firm SEO campaigns produce no measurable results. After auditing dozens of attorney websites, we found the same mistakes every time.
Why First-Party Data Is Your Biggest 2025 Asset
With third-party cookies gone, brands that built first-party data programmes early are pulling ahead. Here is how to build your data moat.
Google Ads in 2025: The Campaigns That Still Work (And the Ones to Kill)
AI bidding, Performance Max, and rising CPCs have changed Google Ads fundamentally. Here is what we actually see working for our clients right now — and what to cut.
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