Insights
Insights
Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.
Attribution in 2026: Why Last-Click Is Lying to You
Last-click attribution is still the default in most marketing stacks. It is also systematically wrong. Here is how to build a measurement framework that reflects reality.
The Honest Guide to Marketing ROI Reporting
Most marketing reports are designed to look good, not to tell the truth. Here is how to build reporting that actually shows what is working — and what to do about what isn't.
Conversion Rate Optimisation: The 12-Point CRO Audit
Before spending more on traffic, fix the website that converts it. This is the exact 12-point CRO audit we run for every new client before touching their ad budget.
Google Analytics 4 for Marketers: The Setup You Actually Need
Most GA4 installs are missing critical events, have broken conversion tracking, and are giving businesses inaccurate data. Here is the complete setup checklist.
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