Insights
Insights
Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.
The Law Firm SEO Playbook: How We Generate 300+ Leads Per Month From Organic
Legal is one of the most competitive verticals in search. Here is the exact playbook we use to rank law firms in major markets.
How AI is Changing SEO: What Still Works, What's Dead
Google's AI Overviews, ChatGPT search, and AI-generated content have changed SEO fundamentally in 2025. Here is the honest assessment of what still drives organic traffic.
Local SEO in 2025: The Complete Checklist for Service Area Businesses
Local search is the most valuable traffic source for service area businesses — and the most neglected. This is the full checklist we run for every new client.
Google's AI Overviews: What They Mean for SEO
AI Overviews now appear on 15% of US queries. Click-through rates on positions 1–3 have dropped. Here is what content formats still earn inclusion — and what is being displaced.
Content Marketing ROI: How We Measure What Actually Matters
Vanity metrics are killing content marketing budgets. Here is the framework we use to connect content investment to actual pipeline and revenue.
Why 90% of Law Firm SEO Fails in the First 6 Months
Most law firm SEO campaigns produce no measurable results. After auditing dozens of attorney websites, we found the same mistakes every time.
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