Insights
Insights
Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.
How AI is Changing SEO: What Still Works, What's Dead
Google's AI Overviews, ChatGPT search, and AI-generated content have changed SEO fundamentally in 2025. Here is the honest assessment of what still drives organic traffic.
PPC Budget Allocation: How to Split Your Ad Spend in 2025
With more paid channels than ever — Google, Meta, LinkedIn, TikTok, YouTube — how should you allocate your ad budget? Here is the framework we use across different business types.
Marketing Automation in 2025: What to Build First
Marketing automation promises to scale your marketing without scaling your headcount — but most businesses build automations that do not move revenue. Here is where to start.
Email Deliverability in 2025: The DMARC Enforcement Update
Google and Yahoo's DMARC enforcement is now strict for bulk senders. Here is your complete step-by-step checklist to stay compliant and protect your sender reputation.
TikTok Advertising for B2B: A Realistic Assessment in 2025
TikTok now has 150M+ North American users, including a growing professional audience. But is TikTok Ads actually viable for B2B service businesses? Our honest answer after running campaigns.
Reputation Management for Service Businesses: A Practical Guide
One bad review can cost a service business thousands in lost revenue. Here is a systematic approach to managing, responding to, and proactively building your online reputation.
Google Analytics 4 for Marketers: The Setup You Actually Need
Most GA4 installs are missing critical events, have broken conversion tracking, and are giving businesses inaccurate data. Here is the complete setup checklist.
The 2025 Social Media Content Calendar Framework
Stop posting randomly and wondering why nothing works. This is the content calendar framework we use across our client accounts — built around content pillars, platform-specific formats, and a 4-week production cycle.
Meta Advantage+ vs. Manual Campaigns: Our 90-Day Test
We ran identical budgets through Advantage+ and manual campaign structures across six client accounts. The results were more nuanced than the hype suggests.
How We Reduced a Client's Google Ads CPA by 58% in 90 Days
A step-by-step breakdown of how we took over a $15K/month Google Ads account, identified the structural problems, and cut cost-per-acquisition from $284 to $119.
Local SEO in 2025: The Complete Checklist for Service Area Businesses
Local search is the most valuable traffic source for service area businesses — and the most neglected. This is the full checklist we run for every new client.
Email Sequences That Actually Get Responses: 7 Templates We Use
Most cold and nurture email sequences die after one email. Here are 7 sequence templates across different scenarios — with the subject lines, timing, and psychological triggers that drive replies.
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