Paid Ads That Pay Back
Pay-per-click advertising can generate leads tomorrow — or burn budget with nothing to show for it. The difference comes down to strategy, creative, and relentless optimisation. Our PPC team manages campaigns across Google Search, Performance Max, Meta, and LinkedIn, with a single objective: profitable growth.
Google Ads
We build Google Search campaigns around tightly themed ad groups, match types chosen for intent (not volume), and negative keyword lists refined from real search term data. Every ad is written to qualify the click — we would rather have 50 leads than 500 time-wasters.
Our standard Google Ads engagement includes:
- Full account audit (for existing accounts) or build from scratch
- Keyword research and competitive analysis
- Ad copy writing and A/B testing (minimum three variants per group)
- Conversion tracking setup in GA4 and Google Ads
- Bid strategy management (manual CPC, tCPA, or tROAS depending on data maturity)
- Landing page review and recommendations
- Weekly optimisation: search term pruning, bid adjustments, ad testing
- Monthly performance report with commentary
Meta Ads (Facebook & Instagram)
Meta's Advantage+ machine learning is powerful when fed the right signals. We structure campaigns to give the algorithm what it needs — broad audiences, diverse creative, and clean conversion data — while maintaining enough control to prevent waste.
We produce ad creative in-house: static images, carousel formats, and short-form video scripts. Every creative set is tested for hook, format, and call to action before any significant budget is committed.
LinkedIn Ads
For B2B clients targeting specific job titles, company sizes, or industries, LinkedIn is often the only channel that reaches the right person at the right company. We run Sponsored Content, Message Ads, and Lead Gen Forms, always connected to CRM or HubSpot for full-funnel visibility.
Reporting
Every client gets a live Looker Studio dashboard showing spend, impressions, clicks, conversions, and cost per acquisition — updated daily. Monthly calls walk through what worked, what did not, and where the budget is going next month.