Stop Guessing. Start Knowing.
Most businesses are flying blind. They know their website had traffic last month, but they do not know which campaigns drove buyers versus tyre-kickers, which pages caused people to leave, or what a customer is worth over their lifetime. We fix that.
GA4 Implementation
Universal Analytics is gone. GA4 is fundamentally different β event-based instead of session-based, with a new data model and a steeper learning curve. Most implementations we audit are tracking the wrong things, missing key conversions, or double-counting events.
A proper GA4 setup includes:
- Server-side tagging (via Google Tag Manager) for accurate, ad-blocker-resistant data
- Custom event taxonomy aligned with your business goals
- Conversion goals mapped to real business outcomes (form submissions, phone clicks, purchases, bookings)
- User properties for segmentation (lead source, customer tier, product interest)
- Cross-domain tracking if you run multiple web properties
- Data import for CRM data (offline conversions, customer LTV)
Looker Studio Dashboards
GA4's native interface is powerful but slow and difficult to share with non-technical stakeholders. We build custom Looker Studio dashboards that surface the metrics your team actually needs β not every metric that exists. A typical dashboard includes:
- Traffic overview: sessions, users, new vs returning, by channel
- Acquisition: which campaigns and keywords are driving conversions
- Behaviour: top landing pages, exit pages, conversion funnel
- Revenue / leads: conversions, conversion rate, cost per acquisition
Dashboards update automatically every 24 hours and are accessible to your entire team via a private link.
Attribution Modelling
Last-click attribution is almost always wrong. A customer might discover you through an organic search, return via a retargeting ad, and convert after clicking an email link. We implement data-driven attribution in GA4 and help you understand the true contribution of each marketing channel so budget decisions are grounded in reality.
Monthly Analytics Reviews
Data is only useful if someone acts on it. Each month we prepare a commentary report that translates numbers into plain-English recommendations: what to do more of, what to stop spending money on, and where the biggest opportunity is for the next 30 days.