Insights
Insights
Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.
Why Your Google Ads Quality Score Is Below 5 (And How to Fix It)
A Quality Score below 5 means you are paying up to 400% more per click than your competitors. Here is the systematic approach we use to fix it.
How We Cut CPA by 42 % with Better Landing Pages
Paid traffic is only half the equation. Our CRO process — heatmaps, session recordings, hypothesis-driven A/B tests — consistently delivers 30–50% CPA reductions without touching ad spend.
PPC Budget Allocation: How to Split Your Ad Spend in 2025
With more paid channels than ever — Google, Meta, LinkedIn, TikTok, YouTube — how should you allocate your ad budget? Here is the framework we use across different business types.
Meta Advantage+ vs. Manual Campaigns: Our 90-Day Test
We ran identical budgets through Advantage+ and manual campaign structures across six client accounts. The results were more nuanced than the hype suggests.
How We Reduced a Client's Google Ads CPA by 58% in 90 Days
A step-by-step breakdown of how we took over a $15K/month Google Ads account, identified the structural problems, and cut cost-per-acquisition from $284 to $119.
Google Ads in 2025: The Campaigns That Still Work (And the Ones to Kill)
AI bidding, Performance Max, and rising CPCs have changed Google Ads fundamentally. Here is what we actually see working for our clients right now — and what to cut.
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