Your Reputation Is Your Pipeline
88% of consumers trust online reviews as much as personal recommendations. A 1-star increase in your average Yelp or Google rating translates to a 5–9% increase in revenue, according to multiple peer-reviewed studies. Your online reputation is not a PR concern — it is a revenue driver.
Review Generation
Most businesses under-invest in review generation. Customers who have a negative experience are 3× more likely to leave a review than customers who have a positive experience. This means your review profile systematically under-represents your satisfied customers unless you actively ask them to share their experience.
We build review generation systems: automated post-purchase or post-service email sequences, SMS follow-ups, QR codes for in-person prompts, and staff training on how to ask without violating platform policies. We focus on Google Business Profile, industry-specific platforms (Clutch, G2, Houzz, Healthgrades, etc.), and Facebook.
Monitoring & Response
We set up brand mention monitoring across review platforms, social media, news, and forums. We draft response templates for common scenarios — positive reviews, neutral reviews, negative reviews, and fake reviews — and train your team on response strategy. For clients who prefer full outsourcing, we manage review response on your behalf.
Negative Content
When negative content appears in search results, we use ethical, white-hat suppression techniques: creating and optimizing owned content (bio pages, social profiles, press pages) and earning coverage in reputable publications to push negative results down the first page.