Google Ads That Actually Work
Google Ads is the most measurable advertising channel in existence. Every click, impression, and conversion is tracked. Cost per click, cost per lead, return on ad spend — every number is knowable. That transparency cuts both ways: it is impossible to hide wasted spend, and impossible to hide great results. We welcome the scrutiny.
Account Structure
Most underperforming Google Ads accounts have the same problems: too-broad match types generating irrelevant traffic, poor Quality Scores from misaligned ad/keyword/landing-page combinations, insufficient negative keyword lists, and bidding strategies mismatched to the account's conversion data volume. We fix these systematically before touching anything else.
Campaign Types
We run Search campaigns for high-intent keyword targeting, Shopping campaigns for e-commerce product feeds, Performance Max for accounts with sufficient conversion data, Display for retargeting and awareness, and YouTube for top-of-funnel video campaigns. Each campaign type has different management requirements and we staff accordingly — our PPC specialists are trained across all of them.
What You Get
Full account audit and restructure if needed, keyword research and expansion, ad copy development and testing (minimum 3 variants per ad group), bid strategy optimization, negative keyword management, Quality Score improvement program, landing page recommendations, weekly performance updates, and monthly strategy call.