You Cannot Optimise What You Cannot Measure
Most marketing reporting is broken in one of two ways: either it reports vanity metrics that feel good but do not connect to revenue (impressions, followers, likes), or it reports accurately within each channel's silo but cannot answer the cross-channel questions that matter (what is my actual cost per customer? which channel drives the highest LTV?).
We build reporting infrastructure that connects marketing activity to business outcomes. Not just leads β qualified leads, pipeline, and revenue.
GA4 Implementation
Google Analytics 4 is more powerful than Universal Analytics, and more likely to be configured incorrectly. Default GA4 setups miss critical events, misattribute conversions, and fail to track the cross-device journeys that represent an increasing share of your customers' paths to purchase.
We implement GA4 via Google Tag Manager with: custom event taxonomy mapped to your business model, conversion tracking across all goal types, cross-domain tracking where needed, server-side tagging for improved data accuracy post-iOS 14, audience segments for remarketing, and BigQuery export for advanced analysis.
Dashboards
We build Looker Studio dashboards that executives actually read β not walls of numbers, but visual summaries of the metrics that drive decisions. A typical dashboard setup includes an executive overview (traffic, leads, revenue, MoM trends), channel performance detail, campaign-level breakdowns, and a content/SEO module showing ranking and traffic trends.