As a small business owner going into 2018, you must have an online marketing plan. When it comes to advertising, you have two incredible options, Facebook Ads or Google Ads, which one will you pick? Your choice depends on what you’re marketing and what your goals are.
Designing a new website presents the right opening to improve your SEO, digital advertising, and conversion rates. Nevertheless, this can turn into a disaster especially if you fail to take the right steps to carry out a trouble-free shift.
Hiring the services of an online marketing company can be good business for your brand. But just like any other investment, you want to know whether you’ll get back something of value.
Having a great content marketing strategy is the only way to keep users hooked to your content. Content marketing helps you to create interesting information that is valuable to internet users.
Recent statistics show that 95% of businesses spend the largest share of their marketing budget on increasing the number of visitors to their e-commerce website, while fewer funds are directed to conversion optimization.
For your site to get the attention you want, you should follow some of the best SEO practices. However, if onsite SEO is the only area that you’re focusing on, then you’re missing out.
Today, 94% of small businesses use some form of content marketing but the sad part is, only 10% of them are experiencing positive returns.
Does this mean that there is something wrong with the marketing philosophy?
Content Marketing is dominating online business and if used correctly, your business will enjoy fruitful results. Content Marketing gives you an opportunity to connect and interact with your audience and bait them to the product, it is, therefore, another strategy of business promotion.
Today’s business owners are well aware of the strategies and ideas that help them reach their long-term goals. However, there are technological changes that occur to dictate how a business is run.
