Businesses should not only listen to what people are saying on social media but be part of the conversation.

Social media gives people (prospects and customers) a place to speak their mind. As a business, providing customer care through emails and phone is not enough - your customer care service should extend to social media.

However, this is not easy as many businesses use social media for their promotion and marketing campaigns. If you want your social media listening campaign to be a success, your business must use social media as a tool for providing customer care.

If you don’t have the capabilities to run social customer care, Artlogic is here to help. Get in touch to find out how we can be of service.

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