10 Essential Ways to Take Your Content Marketing Strategy to the Next Level

10 Essential Ways to Take Your Content Marketing Strategy to the Next Level

Today, 94% of small businesses use some form of content marketing but the sad part is, only 10% of them are experiencing positive returns.

Does this mean that there is something wrong with the marketing philosophy?

Not at all, the problem is not Content Marketing but the business owners who are approaching it all wrong.

Business owners should learn how to do content marketing the right way to have a greater advantage over their competitors.

The following tips will help you to be successful in content marketing:

Have a strategy – many people's approach to content marketing is wrong. They start producing content hoping that something will stick.

What they quickly learn is that this is not the right way to do it and they need a plan. You need to know your Key Performance Indicators (KPIs), how your strategy evolves over time, and the best platforms to reach your intended audience.

Make an investment – content marketing is not free and it takes time and money. Companies that are successful with content marketing work with a team of professionals.

Promote Your Content - having content doesn’t mean that people will start flocking to your blog. You must promote it on social platforms such as LinkedIn and Facebook. You should also include your links in your newsletters and mention it on the blogs that you follow.

Create better content – if your content is not up to standards, nobody will engage with it. Take the time to create good content or hire a writer to do it for you.

Never Give Up – getting consistent traffic is not easy, you need to take time and work on ways to reach your audience and your following will grow with time.

Know and understand your Competition – if your competitor is doing great, analyze what they are doing. This doesn’t mean that you copy them, find their weak areas and capitalize on them for your own content.

Be Patient - Results won’t come overnight and you should also understand having a loyal following takes time.

Don’t Forget About SEO – Great content without proper SEO simply won’t work. Talk to your SEO agency to know how to improve your SEO game.

Have Realistic Expectations – your growth curve should be gradual and steady.

Have Fun – on top of serious content, your readers will also enjoy some lighthearted content.

Keep these tips in mind and you will experience better engagement with your audience.