When the time comes to redesign your website, you have to do it right.
Why?
You cannot afford to have your social media, email marketing, lead generation, sale strategies and brand awareness to be affected.
Website redesigning is a crucial step in your business and can lead you to long-term success.
You need to consider the following tips when redesigning your website.
Measuring Your Site’s Current Performance
Before you redesign your website, you need to have your statistics recorded including average time of every visitor on the website, SEO ranking for keywords, domain authority, bounce rate, new lead submission and generated sales amount.
Tools such as Google Analytics can help you analyze everything about your site.
Identifying the Motives
You need to have a proper reason to have your site redesigned, don’t just do it for the sake of it. Only a proper motive should lead you to have your site redesigned.
Retaining of Assets
You should retain your site’s trafficked pages, the most viewed and shared pages. If you lose any of this during site redesigning, your SEO credit score will be lost.
Analyzing Competitors
Use tools like Marketing Graders http://marketing.grader.com to run your site for comprehensive reports on your site’s performance against that of the competitor’s. Once you identify the areas that need to be improved, work on them to beat your competitors.
Unique Value Proposition Determination (UVP)
Your site’s visitors should be informed to make the decision why they need to make the move with your site.
Have Your Site Redesigned Around Personas
Your site should be designed around your targeted audience’s behavior including online behavior, demographics, motivations, and speculations around people.
The major segment should be identified by studying your existing customers and identifying the characteristics possessed by them. This is the only way to understand your targeted audience’s requirements to create your site according to their needs.
Optimize Your Site for Search
This can be done by having the most valued or searched pages to be documented on your site by running keyword research. Each page on your site should have 1-2 effective keywords.
Identify the Elements on Your Site
Identify your site’s elements such as free trials, contact us and subscriptions. Your site should be designed to accommodate most of these elements.
Increase Your Site’s Content
Increase the content of your site to have more followers and grow your business.
Lastly:
Include a product page, industry page, contact us, homepage, landing page, RSS subscriptions, and analytics.