Conversion rate optimization or CRO is simply the number of people taking the desired action. In the world of e-commerce, the action is raising the number of site visitors who convert into customers. Any goal that you have on your website has a conversion rate you can optimize.
Building a profitable online business takes more than setting up a nice looking website, paying for advertising or driving traffic to it. You have to know how to earn that sale and this is what we call conversion.
A Low conversion rate on your eCommerce site can and should be worrying.
If your site visitors aren’t converting or there’s a sudden fall in conversion rates, you will suffer for it.
Getting your users deep into your conversion funnel is an essential part of optimization since that's where the true value lies in your business and your customers.
The following are fifteen doable tips that will optimize your conversion funnel.