If you want Google to love your website, there are some steps that should be undertaken. These steps should make it easy for Google to not only find your website but crawl it, have it indexed and ranked.
There’s more:
These Google guidelines will also prevent you from making mistakes that you’ve probably been doing for a long time. These mistakes might cause Google to disregard your site or have it fully classified as spam.
Now that you know what Google guidelines can do for you, add them to technical, quality, and content and design areas.
Content and Design
Always make sure that you have a recognizable hierarchy between the pages and make sure that they are connected by the text links. The vital parts of your website should also be highlighted by your sitemap to make navigation easy for the users.
On content, any information that you put up should be understandable and have keywords for bringing in customers.
Don’t forget the images, they too need text descriptions.
Technical
After the establishment of your website, to your satisfaction, of course, you may need to view the technical part of it using a text browser.
I know you’re wondering what’s is the work of a text browser?
A text browser allows you to see what the search engine sees and to modify your content accordingly.
Due to the technical aspect, there are some things that should be avoided like arguments and sessions IDs especially when the site is being crawled by bots. This may cause the site to be indexed wrongly.
Another part that you should pay close attention to is If-Modified-Since HTTP header. This is an essential feature that is used by Google Crawlers to inform you of any modifications to the site since the last time it got crawled.
Make use of the Robots.txt file if there is any part of your website that you do not wish to be crawled. You can also use the same file to filter out advertisement settings that might affect your rankings, besides the auto-generated pages and results.
Now:
When testing your site, make use of different browsers to make sure that it works correctly across all formats.
Don’t forget to check the performance of your website using tools like Page Speed, WebPageTest, and YSlow.
Quality
Keep your website clean and safe unless you are an unethical webmaster. Avoid black hat practices that are used to deceive and manipulate search engines. Failure to this and your site will be blocked.
The above-stated guidelines are easy to follow to stay on good terms with this popular search engine.