Optimization makes it easy for search engine crawlers to understand your site. We may not understand the entire functions of the Google’s algorithm but there are key performance indicators that help site owners to know how the site is faring and the work done by the crawlers.
Understanding Google’s Essential KPI’s
You should compare site page numbers to that of the indexed pages and if there’s a difference, a huge problem relating to SEO may emerge. You may end up having lots of duplicate content or a flawed internal linking structure.
Page Numbers and Page Speed
Page download speed is an SEO ranking factor. Good download speeds mean better experience by users and your site is also loved by Google.
If Google robots notice a decline in page numbers then something is definitely causing the slow download of pages. These performance issues affect your visibility on search engines.
You should make sure that the problem is found and fixed and this involves examining the entire site structure.
If you fail to address this issue, Google will suspend your website.
Bounce Rate
It is important to know the average time spent by users once they’re on your site. If you notice short visitor sessions and a high bounce rate, your website might be suffering from technical issues, bad arrangement or the visitor expectations are not met. You should know why your visitors are disappointed and fix it immediately.
Crawled Page Numbers vs. Indexed Page Numbers
This ratio is a good performance indicator.
So, what is the best ratio?
What are the numbers of pages that Google robots are supposed to crawl for indexing and ranking?
The reasonable ratio is 10:1 for big, enterprise websites.
If less or excess URLs are being crawled, then problems will surely arise. Some errors may lead to download problems by search engines. If the new content is not being crawled or indexed, then you should have Artlogic professionals take a look at your site and run a thorough check.