Many people assume to be skilled SEO experts because they have knowledge on this field but once the unexpected happens, they have no solution for it.
Some tough questions need to be considered to come up with solutions for dealing with them.
- What would happen if there is a merger? Would you delete the old business profiles and pages or just update them with the relevant information such as the new name, address and number? Does every page need to be redirected to the new website?
- Because the consumers need to be informed every step of the way? Which is the best communication platform to offer this info? Social media, blogs or both?
- Which are the better links for the company? Is it .com, .edu or .gov? When compared to others, the extensions .gov and .edu carry more authority. But you need to ask yourself whether they are relevant to your niche. Always link with sites that are of value to your niche.
- Can you find semantically related keywords? Know semantic search technology because Google and Bing rely on it. There are several ways you can use to gather keywords for site optimization. You can create a list from the old-fashion way of going through content and coming up with ideas. You can use search engines to get related keyword suggestions and their returns.
- Do you have the right strategy? Know the right strategy for your business, such as if the business is based in more than one location, you must have a page added for every location. The pages should have localized titles and content for every location. You can even add city guides for more detailed content or a page showing upcoming events in each area.
- Can you deal with the competition and future changes? Develop an effective strategy for dealing with future changes and stay ahead of the competition. You need enough resources to defend your traffic and visibility. Have your site updated regularly with fresh content to stay relevant.
The above stated examples are challenges that SEO experts face. You need to spend enough time to develop the strategies and research the latest trends.