Organic or PPC? This debate has gone on for a long time among marketers, online entrepreneurs and those joining the internet marketing world. The strengths and weaknesses of both have been debated on, but, is this information enough to make you pick one?
Previously, people thought that organic rankings were negatively affected by paid results. This thought was reinforced by the perception that you ended up overpaying for organic keywords. This belief is untrue.
Organic results are trustworthy and they do not have a “pay-per-click” cost. However, getting positive results from them is difficult and time consuming. Additionally, there is plenty of competition from other marketers, making it difficult to guarantee first place on SERPs. The only thing that you are guaranteed of is exposure.
PPC is favored by search engines and it guarantees that you’re placed on the first page, after payment. PPC is dictated by “free market” rules meaning there is adequate regulation. This makes it easy for you to derive excellent ROI.
If you are leaning towards PPC, you need to dedicate yourself for several weeks so that you’re ad can start making waves in the starting 3-4 months. However, you need knowledge and time for your campaign to be successful.
We have created hundreds of SEO websites with our white hat techniques. We drive traffic to websites without the risk of being penalized by Google – we do not use grey or black hat practices to boost sales and traffic. With SEO, our experience has taught us that long-term is the way to go. To achieve success, you have to be consistent and aware of changes.
When entering the online marketing world, the first step is PPC. With PPC, it is easy to understand ROI. You can also manage the devices targeted by your ads, keyword flexibility and location. After PPC, develop strategies of how to implement organic SEO.
Google favors PPC over SEO and this is clear with the updates that they have released over the last couple of years. PPC is therefore, the way to go.