Mobile marketing is becoming important in today’s ever expanding technology. If you want internet marketing success then you must indulge in the creation of mobile ads and mobile websites.
The largest share of online searches are conducted from mobile devices. This, plus the fact that mobile users are increasing by the day makes marketing for mobile a viable option. The faster you add mobile ads and a mobile website for your business the more leads you will convert.
Mobile devices are always on and accessible, you can, therefore, customize your ads to meet the requirements of the mobile user. It is likely that mobile ads would be more personalized since they are targeting mobile users not the public like desktops.
With this information, it is surprising that some websites are yet to be optimized for mobile. Such websites are losing potential customers to their competitors.
Picture this:
Those using mobile ads are seeing improved click-through rates. This means that they are making more sales than those who are yet to start.
You have two options when designing a mobile site:
The responsive site should have a fluid design, this means that it adapts to the screen size of the user for optimal browsing experience. The user also operates with a single URL.
You can also create another separate mobile site if the desktop site has lots of media content. A mobile user who is accessing your site will be redirected to the mobile version of the site.
Whatever design you pick, mobile websites are here to stay.