Listing your company in places like Yelp and Google Maps improves your online web presence just like on-page optimization strategies. You will miss out on valuable opportunities if you fail to list your site on local directories, review sites and Google Maps.
Importance of Local SEO
When a person searches for a service, they tend to give local business the biggest chance. This is why you should consider optimizing in different map sites and directories.
Creating and Optimizing Your Google Business Listing
You have to give the right business information when listing on Google My Business for Google Maps. This will help you benefit from the local traffic.
Yelp Business Listing Claiming and Optimization
Yelp is one of the most popular customer review sites. Creating a page in this site is a good way to get exposure. For optimization, upload high-quality photos, respond to every review and update your information.
List Optimization
You can optimize your information by adding working hours, adjusting URLs, adding images and any other significant information. This helps Google understand what your company deals in. also, people searching for your services and products that you offer will be directed to your site.
Use Local Optimization
Your page should have STS/City within images and key elements such as H1 headings, title tags, urls and ALT texts.
Google Places or Google Local Listings will increase your traffic but this does not mean an increase in business. Use conversion strategies to convert visitors into buyers.