The best way to bring back those customers with an intention of buying is to remarket. Before the customer decides to buy, they are required to view the ads several times.
Through remarketing, ads can be frequently displayed to those who have already visited your site, this process is known as retargeting.
For this function to work, the product or service pages are tagged with codes. When the customer comes back to the site, a cookie that indicates their interest in a particular product or service is displayed.
Since retargeting focuses on those people who have shown an interest in what you have to offer, it is highly effective for your business. Remarketing also raises the chances of conversions because the visitor is statistically viewing the site the second time. Another major element of this type of ad is its inexpensive nature, it is a fraction of what PPC costs.
Retargeting gives you improved brand exposure because your brand is constantly exposed to your customers. This leads to better ROI and high conversion rates. This means that you can have quicker ROI at a low-cost for each sale.
With remarketing, you can target a specific group based on interests and demographics. You can use Google remarketing strategies on clients who left without buying, or those who abandoned their shopping carts during the process.
This strategy works because people who visited your website are constantly reminded of what you have to offer. If they make purchases, they are more likely to refer others to your site and this means more sales. Remarketing also helps you create a specific message for your customers since you already know what they want. You can give exclusive offers to those who have shown an interest in your site.
For the best results, combine various marketing tactics with retargeting to keep you in the game.