The ads that do well are the ones that people find useful. Google AdWords is a very important advertising tool that can improve your ROI and track your returns to find what’s working.
Wait, there’s a catch:
For you to enjoy the benefits of Google AdWords, you have to enhance your ads.
How do you do this?
By adding extensions such as location and call along with dynamic AdWords features to make your ad more relevant to customers. These features will give you:
- Enhanced visibility
- Enhanced click-through rate
The following are the best AdWords features:
Remarketing Audiences
Google AdWords can make it easy for you to re-engage your audiences and convert them through Google Analytics Remarketing Audiences.
Callout Ad-extension
This extension places additional texts within search ads such as “24/7 customer service”, “free shipping”, or “price matching”. This makes it easy for your customers to immediately identify the services offered by your business.
Customizer Ads
You can have your ads hyper-specialized by using ad customizers for every search. Other benefits of this feature include scalability, sensitive CTA, and reporting.
PPC Marketing
PPC is an authoritative paid channel advertising platform that connects you with significant customers across the web. PPC marketing is measurable and flexible but you need core tactics related to search engine marketing to get the most from channels such as AdWords and Bing Ads. This includes:
- Targeting and keywords: Your ads are tweaked to target specific audiences.
- Creating attractive and relevant text ads that are of high quality.
- Conversion and bidding for smart bid adjustments.
- Displays that improve brand recall, conversions, and engagements. This includes design, messages, and image.
- Local and mobile advertisement for bringing new visitors to your site.