One thing that you will quickly notice about the best SEO and internet marketing companies is that none guarantees SEO results.
Why?
Because guaranteeing SEO results is UNPRACTICAL.
The following are the reasons you cannot guarantee SEO results.
Inherently Unstable Rankings
Do you know that it’s possible for two people to come up with different results even after running the same query?
Why is this so?
Because Google offers personalized results to its users and if the two people are not in the same location.
Ranking is Not a Good Indicator for Overall Performance
Ranking should not be used to determine the success of an online marketing campaign.
Again, why is this the case?
High rankings do not necessarily equal traffic. A good marketing campaign should take into account the traffic and conversion rates.
Even Google Warns Against Guarantees
This might come as a surprise but it’s true.
Google’s guidelines clearly stipulate that no one can guarantee a number one ranking on the search engine results pages.
This warning applies even to those marketing agencies that claim to have Google as a special partner.
SEO is Long-term
Any SEO company that promises quick results is only after your money. Natural and organic SEO is the only one that guarantees results.
Let’s talk more on this:
Since search engines keep on changing, a strategy that works today might not work the next time. This means that companies that guarantee to rank on Google are being unrealistic
The cold truth is, there is no one time solution in SEO.
SEO Companies Don’t Control Search Engines
The only sure thing that SEO companies should state is the possibility to achieve top results, and there is no surety that it will be done.
Google launches algorithms that shake-up the SEO industry.
What can you expect from a search engine expert?
A search engine expert should use website editing techniques such as identifying keywords, titles and creating links for making the site user-friendly. He or she should make it easy for you and the site to attract and convert customers.