Are you making the right steps to ensure that your website visitors turn into customers? This is a question that website owners should ask themselves because sales keep you in business.
It is astonishing that website owners spend over 95% of their budget trying to lure visitors to their website instead of conversion optimization.
Quite shocking, don’t you agree?
As an establishment, you need to understand that carrying out good campaigns and improving page rankings will all turn to waste if your page is poorly optimized.
Simply put, your marketing campaigns, no matter how good they are, won’t matter.
The following website design tips are ideal for eCommerce sites and product pages to turn visitors into buyers.
A Focused and Simple Design
The first thing that you should do is put up a landing page that is clean and clutter-free. Your site visitors need to understand what your business is all about once they get to your homepage.
How do you do that?
Make sure that any information posted here is of high quality and the images are large and clear.
Use Product Video
To get the attention of your visitors, you need to offer them something more than images and text and this is where videos come in.
But there's a catch, don't just put up any video or you will lose your prospects.
The videos should be of high quality, optimized and embedded within the product page meaning that the browsing experience of your visitors will not be affected due to large page size that affects loading time.
Intuitive and Easy Navigation
Your customers need to be guided on where to go once they get to your website. A well-organized path helps your users to move from one page to another with ease.
How do you do this?
By designing drop-down menus for categorizing different products. This part should be accessible from any place in the site. Buyers will find the items easily and precisely with a search tool.
Include Recommendations
Sometimes, a buyer may come to your site with a vague idea of what they’re looking for.
Yes, it happens.
Having a “recommended product” in the footer area of your site at this time is of great importance. You may get a customer who is interested in such a product.
How do you recommend the right product….or something close enough?
You can do this by recording past purchases to know what your customer is looking for.
Clarify Shipping and Pricing
Customers like to understand the cost of a particular product from the word go failure to which you will miss out.
You will also miss out if you hide shipping fees from your buyers.
Your product page should clearly mention any offers including free shipping, this helps the customer to make an informed decision.
Design an Attractive Cart Button
Just like a call to action button, your shopping cart should be noticeable and be inviting. The button should be large and text added below with something like ‘add to cart’ or ‘buy now’.
One thing:
The text should not be adjacent to the shopping cart.
Attractive Checkout Page
Everything has to be attractive.
You need a checkout page that is user-friendly and attractive to make it easy for the customer.
A checkout page that is not attractive has the potential to confuse and frustrate the customer and all your previous efforts will surely be wasted.
For example, if there is an option for creating an account, your customer should have the option for signing up or signing in with their own social media profiles.
One last thing....
Shipping details should be brief with multiple payments options for an enhanced shopping experience.