Launching your first website can be a nervy affair. There’s that uncertainty and fear at the back of your mind because you don’t know whether your visitors will like it. Your site is where your visitors will find out who you are, what you’re selling and how someone can buy your products.
The following are 6 things you should consider before launching your new website:
Don’t Rush It
Many web developers and business owners rush into launching a website without proper planning. It is important to know that a lot can go wrong if you launch your website blindly.
It is important to take the time and test the website to find and fix the problems and bugs. Many websites go live with many bugs and this negatively affects the user experience.
Do not launch your site with unfinished sections, leave them out initially as you can publish them at a later date.
Audit Your Links
Your website is as strong as its weakest (broken) link.
When you make your new site, you develop an entirely new URL structure.
When developing a new website, there’s a lot going on and chances are there will be broken links.
You get a broken link on your site when you change a URL or revamp a website.
For example, if your “contacts” page was formerly at http://yoursite.com/contacts, search engines will have indexed it and when someone wants to visit the page again, the search engine will show them this link.
How do you solve this problem? Simple, you need to use the “301 redirect” option to take your customers to the new URL when they visit http://yoursite.com/contacts.
Check your website for broken links and fix them.
Check your Content
It is crucial to audit your content before your new website goes live. Make sure that your site doesn’t have any dummy text (Loren Ipsum). You should also give the content a thorough reading to get rid of typos, spelling and grammatical mistakes. Also, make sure that your site has original content.
Test Your Contact Forms
Whether your site is the destination for online traffic or it’s optimized for lead generation, you must make sure that all your contact forms are working.
How do you do this?
By filling all the forms on your site to make sure that it goes to the right email.
Every page should also have its own contact form for easy lead tracking.
Optimize your New Site
SEO should be the first marketing plan when launching your new site.
Learn all the things that are required to make sure that your site ranks and this includes everything from title tags, Meta descriptions, and keywords in your content. All other SEO essentials should also be in place.
Review, Improve and Maintain Your Site
Unlike the old marketing methods, today’s digital world is always in transition, this means that you must keep up with the new trends, changes, and updates. Your employees should also play a role in this process as they can give you excellent feedback and updates that should be implemented.
It is important to listen to what your customers are saying about your site, this website is for them and the comments they have are good for your overall success.
That’s it!! These pointers will make it easy for you to launch your new site stress-free.
Contact Artlogic to book a free consultation and see the marketing strategies that we have for your new site.