Carrying out a website audit is not easy as it requires a cross-functional approach. A proper website audit should include assessments of content, design, and technology.
It should benchmark your site against online trends and the best digital marketing practices. Your target audience, your business goals, and your competitors should also be taken into account.
So, how can you do all this?
You need the services of a cross-functional team of professionals to:
- Unearth the issues that are undermining your marketing performance.
- Come up with ways to mitigate and correct those issues.
We will conduct a thorough audit of your site and deliver insights support by the data. By doing so, we make it easy for you to move ahead with your budgeted priorities and make your website a proper platform for digital marketing.
Who benefits?
Your marketing team who will gain insights and gather new ideas for improving the effectiveness of your website.
Marketing managers who will set priorities and budgets using the collected data. The insights can be used to achieve business goals and learn where marketing needs improving.
The executives will also use the insights to make informed decisions about your business. They will also receive business level assignments drafted in clear and easy to read format. The executives will also find it easy to implement the strategies that improve your company’s online presence against your competitors.
What’s included in a website audit report?
- Explanation of your website’s performance such as: pages that are not optimized for search engines and links that have issues with search engines.
- Metrics to compare your website’s performance against the competitors in your industry.
- Insights on relevant and new digital marketing tactics.
- Objective data that helps you make the right decisions.
How does a website audit work?
- Preliminary communication – this is the part that set’s up engagement, identifies project leads from all sides; establishes the timelines and assigns roles and responsibilities.
- Promote audit – this part runs an audit through your SEO, PR; site build and server environment to identify all content and technical issues that are hindering your online growth.
- Analyze audit – this step gives you an understanding of your metrics by checking analytics and web traffic to know the opportunities and the issues.
- Convert audit – in this assessment, we check the content and design changes that could improve your conversion rate.
- Engage audit – this audit will help you understand your social media performance rates.
- Audit presentation – this is a review of the audit and report. This is the right time for your team to ask questions to understand the report’s findings and recommendations.
Your site can definitely perform better, call us today to learn how.