Conversion rate optimization or CRO are tools and strategies that help improve page conversions. In online marketing terms, conversion is the act of persuading the website visitors to take the desired action.
Fact is:
Every business wants to raise their revenue streams and to do this you must have higher conversions.
A big part of conversion rate optimization or CRO circles around SEO (Search Engine Optimization).
This dictates that the SEO services agency you hire should have a clear understanding of what your target audience and search engines expect.
Your SEO strategies should be based on a solid SEO foundation.
Search Engine Optimization
SEO simply means optimizing your website to give your brand more visibility and rank higher in search engines.
There are several SEO factors but the most important ones are link building and using organic keywords.
Relevant keywords should be added in your website content.
Link building is creating relevant and high quality backlinks to your website.
To improve the visibility of your brand, you must have a strong SEO profile and this is what a reputable SEO company should give you.
Link Building
Also known as backlinking, these are the strategies of placing links that lead back to your site on other reputable and relevant websites.
A high-quality link is when a reputable site places your link on their site. High-quality links translate to a higher ranking for your website.
Why are High-Quality Backlinks Helpful?
One, they show search engines that your website is a leader in your industry or market. It shows search engines such as Google that your website has a good reputation on the internet because other high authority sites also recognize yours as an authority.
Search engines always want to give the right results to its users and high-quality backlinks raise your site’s relevance and worthiness; meaning that Google will find your website worthy of serving the users
Two, backlinks are just like votes and the more your website has, the higher it’s going to rank. Also, valuable votes from social media platforms should not be downplayed because every time your post is retweeted, shared or liked acts as a vote.
Organic Keyword Use
This simply means, adding relevant keywords to your site’s blogs, articles, Meta tags etc.
However, it’s important to check your SEO Company to know whether they understand Black Hat and White Hat CRO/SEO methods.
Organic keyword use is adding keywords to your text in a natural way.
Forcing a keyword where it doesn’t make sense is keyword spamming, and this leads to hefty penalties from search engines.
What a CRO Company Should Do
- The first and most important step is to test and this includes everything from A/B Testing to Multivariate testing. This helps them to know what works and what does not.
- Come up with a conversion framework: sales funnels, audience targeting, building engagement, improving audience confidence and addressing concerns.
- Make small and traceable changes.
- Create a strong SEO profile
Conclusion
A knowledgeable SEO and CRO company applies white hat SEO together with a full conversion optimization framework. These two guarantee the success of your site and that is conversion rate optimization companies Montreal.