A large percentage of users are accessing the internet on mobile devices. It is surprising that most local businesses fail to take advantage of this avenue to increase their user base.
Your online marketing plan should have marketing for mobile as a viable option.
This sounds easy on paper but the reality is, designing a mobile site is not that easy and you must consider some important factors when laying out the design because mobile devices come in different sizes.
The following are the reasons you should consider marketing for mobile along some mobile optimization tips:
Everyone owns a mobile device – mobile devices are wonderful, they are an efficient and effective mode of communication.
Everyone’s browsing on mobile – many people are on their mobile devices going through emails and checking out Facebook, why? Because they are optimized for mobile. Your site should also be optimized for mobile to get a share of this large mobile user base.
Page load – a staggering 69% of mobile sites are unacceptable due to their slow page load usually caused by large media files. The mobile version of your site should be simple and the graphics should be optimized for mobile.
Pop-Ups are a No-No – experienced browsers use ad blocks to stop spamming pop-ups. Keep your mobile site simple and don’t use pop-ups.
Beautiful Graphics – videos and graphics are great but too many of them will make your site run slower. Make sure that the videos on your mobile site load properly failure to which you will lose visitors.
Relevancy – make sure that the site colors, font, and the logo are a match. Do not put up different information on your site as this is a sure way to confuse and lose customers.
Data Entry – a mobile site should not have form filling activities. The main focus should be getting social media subscriptions and to get your company information out.
Compelling Content – post relevant information that attracts readers.
When it comes to marketing for mobile, go small and think big to grab a share of the large mobile user base.